Diploma in Marketing Management

IMM Graduate School of Marketing

Program Description

Diploma in Marketing Management

IMM Graduate School of Marketing

The Diploma in Marketing Management comprises compulsory modules and elective modules.

This diploma consists of 17 modules and is structured as follows:

Year 1

  • MAR101 - Marketing 1 (20 credits)
  • BC101 - Business Communication 1 (20 credits)
  • BM101 - Business Management 1 (20 credits)
  • ECO101 - Economics 1 (20 credits)
  • FM101 - Financial Management 1 (20 credits)
  • SAM001 - Sales Management 1 (20 credits)

Year 2

  • MAR202 - Marketing 2 (20 credits)
  • BMR201 - Basic Marketing Research 2 (20 credits)
  • BM202 - Business Management 2 (20 credits)
  • FM201 - Financial Management 2 (20 credits)
  • MC201 - Marketing Communications 2 (20 credits)
  • Elective (20 credits)

Year 3

  • MAR303 - Marketing 3 (20 credits)
  • IAM301 - International and Africa Marketing 3 (20 credits)
  • WIL301 - Work Integrated Learning 3 (40 credits)
  • Two electives (40 credits)

Elective modules

You will need to select three of the following:

  • BM001 - Brand Management (20 credits)
  • BL101 - Business Law 1 (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • EC001 - e-Commerce (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • HRM001 - Human Resource Management (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)
  • SPM001 - Sponsorship Management (20 credits)
  • THM001 - Tourism and Hospitality Marketing (20 credits)

The Diploma in Marketing Management must be completed within eight years.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Mar., 2017
Duration
Duration
3 years
Full time
Price
Price
Information
Deadline
Start date Mar., 2017
Place
South Africa Johannesburg
Application deadline Request Info
End date Request Info
Duration 3 years
Price Request Info