Diploma in Fashion Marketing
LaSalle College Montreal
Key Information
Campus location
Montreal, Canada
Languages
English, French
Study format
Blended, On-Campus
Duration
2430 hours
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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* https://www.lasallecollege.com/futur-students/fee-calculator
Introduction
FASHION MARKETING
Given by professionals in the field, the Fashion Marketing courses expose students to the realities of the industry as they receive solid training in marketing that reflects the latest strategies and practices. Canadian fashion industry employers seek world-class creative entrepreneurial graduates who offer expertise in all aspects of marketing. As well, many opportunities arise for students to participate in varied fashion events, attend conferences and go on industry visits. As of now, at LaSalle College, students have the option to study in both French and English. It is our bilingual option.
Ideal Students
POTENTIAL STUDENT PROFILE
The DCS in Fashion Marketing is designed for people who wish to combine their passion for fashion with their entrepreneurial spirit.
Admissions
Scholarships and Funding
FINANCIAL AID
As an international student, it is your responsibility to ensure the necessary funds to complete your studies. The College can in no case assume financial responsibility for its students.
Most loans and bursaries are reserved for permanent residents and Canadian citizens studying full time. This being said, international students may also benefit of financial aid in certain cases.
Consult the Ministère des relations internationales website to find out if you are eligible for financial aid or a study bursary.
Curriculum
CONCENTRATION COURSES
- Fashion Industry and its Careers (45 h)
- Creative Technologies (75 h)
- Introduction to Fashion Marketing (45 h)
- Fashion Culture (60 h)
- Fashion Communications (60 h)
- Visual Presentation Strategies (45 h)
- Fundamentals of Textiles (60 h)
- Social Media Strategies (45 h)
- Methodology (45 h)
- Consumer Behaviour (45 h)
- Data Research and Analysis (45 h)
- Planning a Fashion Presentation #SMCL (120 h)
- Innovations (45 h)
- Introduction to Finance (60 h)
- Trend Forecasting (45 h)
- Marketing : Case Analysis (45 h)
- Fashion Product Development (60 h)
- Fashion Buying (60 h)
- Budget Planning and Financial Analysis (60 h)
- Final Project : Ideation and Research (45 h)
- Marketing Strategies (45 h)
- Stock Management (60 h)
- Sales Management (60 h)
- Integrated Communication Strategy (45 h)
- Sustainable Product Management (60 h)
- ECommerce Management (45 h)
- Fashion Space Design (45 h)
- Human Resources (45 h)
- Laws and Regulations (45 h)
- Final Project: Development and Execution (90 h)
- Internship (120 h)
* Le collège se réserve le droit de remplacer certains cours.
GENERAL EDUCATION COURSES
- 3 Physical Education courses (90 h)
- 3 Humanities courses (150 h)
- 4 Language and Literature courses (240 h)
- 2 Second Language courses (90 h)
- 2 complementary courses (90 h)
Program Outcome
TRAINING OBJECTIVES
A career in marketing culminates in a management role within the evolving world of fashion. Your LaSalle College training will help you achieve goals within this multi-billion dollar industry.
Program Tuition Fee
Career Opportunities
CAREER PROSPECTS
- Assistant buyer
- Communications Coordinator
- Marketing and visual presentation coordinator
- Social network coordinator
- Media relations consultant
- Digital marketing consultant
- Marketing / market / trend analyst
- Web marketing specialist
- E-commerce marketing manager
- Customer experience manager
- Owner-manager of own retail business
- And many others.