Part time Course in Strategy in Spain

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Strategy

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

In nearly every market, there is competition. One way to beat your competition is with effective strategic planners. With a master's in strategy, you will learn how to format business strategies to counter competition and maintain and gain customers.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

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Strategic Innovation Management

ADEN Business School
Online Part time February 2017 Spain Barcelona

Knowledge economy, as was defined by Peter Drucker and others, poses unprecedented challenges for companies and organizations. One of the pillars on which business models are based on this new era is innovation, a complex and multidimensional phenomenon. From this perspective, strategic management of innovation resulting in the ability of the company to build a ... [+]

Best Part time Course Studies in Strategy in Spain. Knowledge economy, as was defined by Peter Drucker and others, poses unprecedented challenges for companies and organizations. One of the pillars on which business models are based on this new era is innovation, a complex and multidimensional phenomenon. From this perspective, strategic management of innovation resulting in the ability of the company to build a culture of innovation that can generate value reinventing regularly its own business model, adapting to the constantly changing environment and introducing innovations incremental order , developmental and / or disruptive. It is the responsibility of driving teams create the internal conditions for these policies - the result of a Vision and Mission consensus - are properly understood and internalized through appropriate communication processes. Innovations can occur in multiple stages inside and outside the company (Doblin model). This is a proposal theoretical-practical oriented development of generic and systemic skills in order to integrate innovation in organizational culture as a strategic axis for value creation in business models and policies for development and growth companies and organizations. The mastery of this competition is closely linked with other generic skills that are considered in program development such as Creativity, Focus on quality, project management, orientation achievement, Entrepreneurship, Problem solving, decision making, orientation learning, Teamwork and Leadership. GOALS Upon completion completed, the participant will have achieved the following transfer targets: Leading processes of defining innovation policies for value creation in line with the development strategies of the company, from detecting and identifying causes, opportunities, needs and dynamic demands resulting from the interaction between organizational contexts and the reality of markets and intervention environments, both for small and medium businesses and international corporations and other organizations. Design, systematize and develop processes, systems, products and / or services matching innovative policies and strategies formulated and designed to meet internal and external demands and to take advantage of the opportunities identified, assessing how they will affect the possible innovations both people, the organization and the context of intervention by identifying risks and benefits. Justify, plan and implement the components of innovation according to related policies and sustainability of the organization, introducing innovations that impact the various systems, processes, products, services and results and targets both personal, organizational and as in the contexts of intervention, monitoring and evaluating progress steadily and results. recipients senior and managerial staff of small and medium Latin American and international companies. academic content MODULE 1: From the creative spark innovation strategy MODULE 2: Towards a culture of innovation MODULE 3 Management of the innovation process MODULE 4: The practice of innovation [-]

Graduate In Digital Marketing Strategies & Social Networks

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 10 months September 2017 Spain Barcelona

The importance of Social Media Network is an undeniable fact and enterprises, institutions and organizations know. The proliferation and acceptance of social media as a channel of conversation with current and potential customers every day more. Responsible for designing the strategy for achieving the objectives is the Social Media Strategist ... [+]

Postgraduate Digital Marketing Strategies & Social Networks The importance of Social Media Network is an undeniable fact and enterprises, institutions and organizations know. The proliferation and acceptance of social media as a channel of conversation with current and potential customers every day more. Responsible for designing the strategy for achieving the objectives is the Social Media Strategist. For this reason we designed this from IIMN graduate meet the expectations of this new professional figure. This can provide you graduate the necessary guarantees to ensure that both your digital projects such as corporate strategies that you plan come to fruition. GOALS Make a marketing plan 2.0: Analyze the environment, markets and competition. Design and implementation of an effective strategy with quality content to attract potential customers. Development of the Strategic Plan on Social Media. Understand and develop the creation of digital creative campaigns, differentiated channel and directed by well-targeted process. Knowing what level of design best practices and recommendations for usable web are. Mastering methods, techniques and processes user-oriented design (UCD); methods for evaluating the usability of the web. Analyze user satisfaction, identify potential problems and provide solutions through web analytics. Interpret the data that Google Analytics and apply them to the decision making. To train students to address web analytics from a professional perspective. Enable students to establish and run a digital communication strategy. Provide students with the tools to meet the challenges of a business in the digital realm. To this end, they are taught to use the strategy and the key disciplines in Digital Marketing. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed Profiles of the digital sector wishing to take a step beyond its vision and strategic capability in managing their campaigns. Degree holders young people seeking to enter the labor market with a plus professional qualification. Professionals who want refocus their career and acquire digital skills. Double Degree Once completed postgraduate qualifications and exceeded the corresponding own certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Degree In E-commerce. Promotion & Strategist

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 10 months September 2017 Spain Barcelona

According to sources of Nielsen Global Consumer Report 60% of people have purchased any time online. And globally this figure rises to 80% regions except Middle East, Africa and East Pakistan. Internet now offers the chance to take our business to a market without borders. To this end, organizations are adapting by knowledge of e-commerce as an important part of ... [+]

Best Part time Course Studies in Strategy in Spain. Degree in E-commerce. Promotion & Strategist According to sources of Nielsen Global Consumer Report 60% of people have purchased any time online. And globally this figure rises to 80% regions except Middle East, Africa and East Pakistan. Internet now offers the chance to take our business to a market without borders. To this end, organizations are adapting by knowledge of e-commerce as an important part of business development. In turn, entrepreneurs and small businesses can see their business grow this new way. GOALS Learn the technical vision of standards, languages, servers and Web applications to be better understood with the Department. Technical / Design. Know the different types of stores, platforms and e-commerce strategies. Design a strategy to develop e-commerce for your business. Create and manage a store Prestashop. Define and manage the promotion and advertising of your store. Establish the most useful metric for optimization. Web analytics as an integral part of management. Mastery of advanced campaign optimization techniques, both "pay as organic positioning. Teach students to plan and manage professionally complex search marketing campaigns, evaluating and refining its strategy based on advanced analytical interpretations. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed Entrepreneurs, professionals and students who need professionally applied and / or know the E-commerce in their work and those who want to strengthen their knowledge or broaden their professional perspective. Double Degree Once completed postgraduate qualifications and exceeded the corresponding own certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Degree In Social Strategist And Advanced Social Media Campaigns

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 10 months September 2017 Spain Barcelona

The importance of Social Media on the Web is an undeniable fact and enterprises, institutions and organizations know. The proliferation and acceptance of social media as a channel of conversation with current and potential customers every day more. The comments, opinions and recommendations should be integrated as part of the management and planning of actions ... [+]

Graduate Advanced Social Strategist and Social Media Campaigns The importance of Social Media on the Web is an undeniable fact and enterprises, institutions and organizations know. The proliferation and acceptance of social media as a channel of conversation with current and potential customers every day more. The comments, opinions and recommendations should be integrated as part of the management and planning of the actions of any organization. Responsible for designing the strategy for achieving the objectives is the Social Media Strategist. Therefore from IIMN Social Media We designed this course to meet the expectations of this new professional figure. GOALS Design and implementation of an effective strategy Development of the Strategic Plan on Social Media. Knowledge of measurement and analysis tools. Development of content strategies. Learn the technical vision of standards, languages, servers and Web applications to be better understood with the Department. Technical / Design. Provide attendees a comprehensive view of the range of laws and regulations affecting the information management and electronic commerce. Introduce students to the basic knowledge of the leader in online marketing tool: Google AdWords, learning to activate and set up an account. Introduce students to the possibilities of web analytics using Google Analytics, a leading tool in the landscape of web analytics applications, learning to activate and set up an account. Learn the fundamentals of SEO, the main strategies and the most efficient techniques to make a success of an SEO campaign and positioning a website. Learning and knowing what the best practices and recommendations for usable web are. Mastering methods, techniques and processes user-oriented design (UCD) as well as methods for evaluating the usability of the web. Analyze user satisfaction, identify potential problems and provide solutions through web analytics. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed To all those who want to deepen the strategic area of ​​social media, whether Community Managers, students Communication, Advertising and / or Marketing, or in charge of the area of ​​Online Marketing. Double Degree Once completed postgraduate qualifications and exceeded the corresponding own certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Leading Digital Strategies in a Changing Business Landscape

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs
Campus Part time 4 days June 2017 Spain Barcelona

Based on Web 2.0 research by IESE’s distinguished faculty, Leading Digital Strategies in a Changing Business Landscape is aimed at professionals seeking to enhance their organization’s innovation capabilities ... [+]

Leading Digital Strategies in a Changing Business Landscape

 

New information and communication technologies have altered the business world in fundamental ways. Blogs, online social networks, micro-blogging, mobile applications and other tools are now a central part of the online consumer experience. Today’s executives must understand the forces behind these innovations and acquire the necessary tools to develop effective digital business strategies. Moreover, they need to seize opportunities where others see obstacles.

Based on Web 2.0 research by IESE’s distinguished faculty, Leading Digital Strategies in a Changing Business Landscape is aimed at professionals seeking to enhance their organization’s innovation capabilities and heighten relationships with consumers by leveraging the power of interactive technologies.... [-]


Achieving Operational Excellence and Strategic Coherence

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs
Campus Part time 4 days February 2017 Spain Barcelona

Achieving Operational Excellence and Strategic Coherence (AOE) introduces participants to new approaches for optimizing the value-chain process. It addresses how to fully align operations with overall business strategy, and explores ... [+]

Achieving Operational Excellence and Strategic Coherence

Today more than ever companies are looking for ways to create greater efficiencies, reduce costs and boost operational performance.

Achieving Operational Excellence and Strategic Coherence (AOE) introduces participants to new approaches for optimizing the value-chain process. It addresses how to fully align operations with overall business strategy, and explores innovative ways of maximizing effectiveness in today’s global context.

Participants learn specific methods to implement new supply chain frameworks, lower costs without compromising quality and reduce working capital to generate liquidity. In addition, the program addresses operational finance and people management as integral factors in achieving operational excellence, covering topics such as managing financials in global operations, cash-to-cash cycles, leadership and change management.... [-]


The Innovation Architect: Creating Breakthrough Companies

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs
Campus Part time 2 days February 2017 Spain Barcelona

The Innovation Architect: Creating Breakthrough Companies will change the way you think about innovation and creativity in your organization. In this highly intensive two-day program, you will learn .... [+]

The Innovation Architect: Creating Breakthrough Companies

The Innovation Architect: Creating Breakthrough Companies will change the way you think about innovation and creativity in your organization. In this highly intensive two-day program, you will learn how to progress from having isolated initiatives to forging a powerful culture of continuous innovation.

The program helps participants tap into pockets of innovation in their companies and equips them with strategies for stimulating creativity throughout the organization. It is not an introductory course on innovation.Rather, it is designed for managers who have struggled to foster innovation and experienced first hand the hard realities of driving change.... [-]


Getting Things Done

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs
Campus Part time 4 days May 2017 Spain Barcelona

Getting Things Done shows business leaders how to identify sources of power within their organizations and use this information to effectively influence others and drive strategic change... [+]

Getting Things Done

When a business strategy fails, shortcomings are often exposed – not in the strategy itself, but in the execution. The ability to “get things done” is critical for business leaders and it is the overriding factor in determining a company’s long-term success.

Getting Things Done shows business leaders how to identify sources of power within their organizations and use this information to effectively influence others and drive strategic change. Participants learn how to map an organization’s political terrain to identify individuals who are critical for diffusing a strategy-supportive culture. They acquire tools for monitoring strategy implementation over time within the context of a changing business landscape.... [-]