Course in Merchandising in Europe

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Merchandising

Law courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas. Some of these include regulatory theory, commercial law and intellectual property.

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

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Fashion Marketing & Merchandising

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. [+]

Course Studies in Merchandising in Europe 2017. This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking). Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities. Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying. [-]

Vogue Intensive Summer Course

Conde Nast College
Campus Full time 4 weeks July 2017 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry specialists. [-]

Start Up & Run Your Own Fashion Business

Fashion Retail Academy (FRA)
Campus Full time 5 days March 2017 United Kingdom London

This intensive 5 day course will provide you with all the tools necessary to start your own fashion retail business. [+]

Course Studies in Merchandising in Europe 2017. Course: Start Up and Run Your Own Fashion Business This intensive 5 day course will provide you with all the tools necessary to start your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. The course will incorporate a combination of theory, discussion and practical workshops delivered by tutors, who have considerable expertise in the area of business start ups. Course Length: 5 Days Cost: £695 Inc VAT This course includes the following: Turning Your Fashion Retail Business Idea Into Reality How to research potential markets to ensure you have a business opportunity with potential Customer profiling and market positioning How to give your brand a name How to write a basic business plan and raise funding for a business Finance of fashion - paying the bills! Legal Eagles - legislation you need to know Engagement - professional practitioners you need to assist you Fashion markets and channels to find the perfect platform for your business position Where to locate your fashion business, online or bricks and mortar, or both Stocking Up, Buying and Merchandising Researching trends and range planning Sourcing and managing supplier relationships Buying a balanced range; retail maths, managing OTB and interpreting sales data Seasonal buying activity and link sales buys Setting Up Shop, Creating Your Fashion Retail Environment Launching a transactional website from design to customer service The changing business of fashion, how online retailing is changing our shopping habits Capturing the online market, SEO and analytics Choosing a retail location and designing a retail space The Big Sell, Marketing Your Business How to use appropriate marketing media for your business How PR can help your business - writing targeted press releases Social media - how to spread the word, Facebook, Twitter, Instagram etc Marketing - raise the profile of your business through selective marketing activity Sitting Pretty, Visual Merchandising and Display Creating effective window and in store displays using props and graphics Analysing different VM techniques for optimum results Store layouts to maximise sales and encourage add on sales Finding display solutions for accessories and pick up items Completion of research tasks and independent research are included during the course. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA. Please note students need to be over 18 years for our short courses. [-]

Introduction to Buying & Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 - 5 days February 2017 United Kingdom London

The course gives an understanding of the integrated nature of buying and merchandising roles and how these areas overlap in practical terms. [+]

Course: Buying and Merchandising Introduction 5-Day Intensive This intensive course provides an introduction to the areas of buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. The course gives an understanding of the integrated nature of buying and merchandising roles and how these areas overlap in practical terms. It also gives an insight into how closely buying and merchandising work together to ensure business success, as well as defining the particulars of each within differing retail organisations. Course Length: 5 Days buying & merchandising or 3 Days merchandising alone Cost: £695 Inc VAT or £375 The course will include the following: Customer profiling Creating range plans Mood boards Identifying trends Forecasting Supply chain Critical path Seasonal calendars Margin and mark-up Promotions Career advice Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA. Please note students need to be over 18 years for our short courses. [-]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management

Fashion Retail Academy (FRA)
Campus Full time 6 weeks April 2017 United Kingdom London

This 6-week course has been created for individuals currently working in the industry or graduates who would like to advance their career in fashion retail. [+]

Course Studies in Merchandising in Europe 2017. Postgraduate Fashion Retail Programme: Buying, Merchandising & Management This 6-week course has been created for individuals currently working in the industry or graduates who would like to advance their career in fashion retail; with a particular focus on buying, merchandising and retail management. Course Length: Six Weeks Cost: £2,750 Inc VAT The course provides a unique and in-depth insight into the retail business covering subjects such as: Analysis of retail organisations and business models Brands and image Retail roles and responsibilities - buyer, merchandiser, manager Buying and range-planning Merchandising Consumer behaviour Management skills Technology and the future of retail Core skills: interview, negotiation, presentation, team building, and networking Targeted CV preparation The course makes full use of the FRA facilities and its many industry contacts to include industry lectures, store and head office visits and master classes. Opportunities are provided for networking and career planning, culminating in practise interviews conducted by HR specialists working in the industry. These include practise interviews and assessment centres with Arcadia. The course is popular with both UK and international students and has become recognised within the retail industry as offering a gold standard of retail training. 60% of students who completed the last course are now working in the retail sector in a variety of roles. Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA. Please note students need to be over 18 years for our short courses. [-]

Postgraduate Degree in Visual Merchandising

Bau Design College of Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

In the context of commercial space, Visual Merchandising has become an essential discipline for those who are responsible for the commercial management of the product at the point of sale. [+]

Postgraduate Degree in Visual Merchandising In the context of commercial space, Visual Merchandising has become an essential discipline for those who are responsible for the commercial management of the product at the point of sale. The communication with the consumer and the building of a loyal relationship, the sectorisation of the product on the sales floor, profitability, the purchase process, staff management, logistics, etc., are all aspects related to the discipline of Visual Merchandising. This training is complemented with other resources, which are not specifically related to Visual Merchandising, like the design of commercial furniture or the presentation and communication of projects, which are helpful when one is learning how to better integrate oneself within work teams and to reinforce professionals in their ability to manage the point of sale comprehensively. Whereas the Postgraduate Degree in Commercial Space Design sets the limits of the scope of the work of the interior spaces designer in the definition of the formal and technical aspects of the space in order to adjust the commercial idea to the tangible reality, this Postgraduate Degree in Visual Merchandising does so in the sense that it defines the demands of the subsequent management of the point of sale. Therefore, this degree is an ideal complement both for the designer and for the person in charge of managing the point of sale. GENERAL AIMS OF THE TRAINING The main objective of this postgraduate course is to provide students with professional training in the field of Window Dressing and Visual Merchandising so they can enhance and optimize the processes involved at a point of sale. Students will gain a broad vision of the fundamental areas that are dealt with in the management of a point of sale, which will enable them to develop a management project as well as the business activity, by leading and putting into practice each area of a point of sale. SYLLABUS This course is divided into 4 modules, of different durations, depending on their content. The course is completed upon handing in the Final Project. Module I – Development of the Commercial Concept, internal arrangements at the point of sale Module II – Visual Merchandising. Development. Management Module III – Creation and conceptualization of the commercial formula Module IV – Development of the competences of a Visual Merchandiser CAREER OPPORTUNITIES Visual Merchandising professional. Professional in Window dressing. POS Management. Commercial advisor. FACT SHEET Edit: 6th Edition Qualification: Postgraduate Degree in Visual Merchandising accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma. Credits: 30 ECTS School period: From October 8th 2015 to May 2016. Final Project Presentation: June 2016 Timetable: Tuesdays and Thursdays from 16h to 19h Mode: On-site Language: Spanish Price: 3480 € Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course. Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€. [-]

Course in The Retail Experience

Istituto Marangoni
Campus Full time 2 weeks June 2017 France Paris

The Showroom Experience will be an intensive course about the core abilities involved in the international luxury retail industry. The course is addressed to all people who want work in this [+]

Course Studies in Merchandising in Europe 2017. The Course This course will prepare participants with some fundamental skills necessary to work in the luxury retail sector at an international level. Participants will therefore learn the main tools and techniques for managing and organising a retail space and showroom. This course is for those who would like to work in or who are already working in this sector, and aim to specialize and improve their skills. Course Themes week 1 Understanding the principal techniques of negotiation, presentation, team building and networking. Analysis of the retail system and merchandising approaches in conjunction with basic selling skills. Indepth analysis of key roles in the retail world, such as the sales agents, buyers, merchandisers and managers. week 2 Critical analysis of the most significant international fashion retail organisations. Indepth examination of the domain of luxury brand identity, its related solutions in terms of selling techniques, as well as style proposals. Examination of the showroom: structure, functions, roles and regulations. Prerequisites Qualification in the following areas: interior, design, architecture and/or work experience in relevant areas. [-]

Course in Fashion Visual Merchandising

Istituto Marangoni
Campus Full time 3 weeks January 2017 United Kingdom London Italy Milan + 2 more

Discover the world of Visual Communication and the valorization of Fashion Products inside a Boutique. This course allows students to discover the techniques of visual merchandising and [+]

The Course This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store. Course Themes week 1 Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows. Project 1 • merchandising book. The guidelines: uses and purposes. week 2 Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping. Project 2 • merchandising book. The shop: image and window display. week 3 Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”. Project 3 • merchandising book. The product: display and layout. [-]