Part time Course in Merchandising in China

View all Part time Course Studies in Merchandising in China 2017

Merchandising

Law courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas. Some of these include regulatory theory, commercial law and intellectual property.

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

The china higher education for a couple of years has been voted as one of the best among the Asian countries. This country has over 150 both public and private owned universities distribution on all provinces of china. The higher education is research based.

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ADVANCED VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 2 weeks November 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

Best Part time Course Studies in Merchandising in China. ADVANCED VISUAL MERCHANDISING Mode: Part Time Language: English Length: 40 hours (Half a day every day for two weeks) Date: 2015-11-23 to 2015-12-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This accelerated learning experience includes 40 contact hours over two weeks. You will explore all the areas upon which a visual merchandiser can act, from the outside – in the street or in the public spaces of a mall – and within the store. You will analyze the ways in which a brand can visually express its identity and showcase its products in order to attract the attention of the client and to offer an emotionally engaging experience. To help you to achieve this, you will examine design principles in order to understand the different means available to help you to create a brand-specific aesthetic environment and an appropriate scenography for the products. As you prepare to work as a senior visual merchandiser, you need not only VM techniques but also the ability to bring both an aesthetic and a commercial sense to your work. In order to reinforce this double vision, the course will help you to incorporate sales analysis and an understanding of the brand’s communications strategy into your activity, so that you can contribute fully to the brand’s retail operations. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising and practiced using new techniques. You will also have developed a more managerial perspective, in order to become a strategic partner to the sales, merchandising and communications teams. Your Profile - PROFESSIONAL: You are a professional with at least five years’ experience as a visual merchandiser for a national or international brand in the fashion and luxury retail sector. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You will Learn - To create a complete physical expression of the aesthetic personality of a brand - To offer clients a multi-sensory experience that reinforces their engagement with the brand and its products - To understand a brand’s commercial strategy and to ensure the store’s alignment with this strategy - To collaborate with the sales, merchandising and marketing teams - To manage, train and develop your team - To apply your years of retail experience and your visual merchandising skills to the demands of a senior management role Modules Exterior Signs Marquees, Banners, Awnings Walks and Entries Landscaping Window Design Principles of Design Interior Presentation Display Design Color and Lighting Systems Props, Fixtures and Signage [-]

INTERMEDIATE VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 6 weeks March 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

INTERMEDIATE VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (half a day every Saturday and Sunday for 6 weeks) Date: 2016-03-05 to 2016-04-17 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This course includes 50 contact hours over six weekends. You already have a minimum of two years’ experience in fashion or luxury retail, and this course will build on your existing knowledge of the principles of the store plan, traffic flow, and other aspects of the practical functioning of retail. You will define the role and mission of visual merchandising, in order to understand how VM practices support the business objectives of the store. You will analyse the window display cycle to determine the actions to take based on the frequency of rotation. You will learn to use information about the store plan and traffic flow to decide visual merchandising practices for the store. You will examine display principles as a basis for exploring different techniques available to the visual merchandiser in order to create the visual atmosphere that will best reflect your brand’s identity and create an engaging experience for your customer. In addition to expert-led lectures, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising, practiced using new techniques, and will have acquired a panoramic understanding of the tools at your disposition to be “best in show”. Your Profile - PROFESSIONAL: You are a professional with a minimum of two years of work experience with a national or international brand in the fashion and luxury retail sector. You may already work as a visual merchandiser or in another function, such as retail sales or merchandising. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To perfect your existing skills and knowledge in retail and visual merchandising - To translate the personality of a brand and the creative concept of each collection into a visual proposal - To attract and engage a client with a visually and emotionally engaging experience - To define an aesthetic direction and realize its physical expression - To refresh this expression through a predetermined calendar in order to maintain client engagement Modules Role and Mission of Visual Merchandising Window Display Cycle Store Layout and Traffic Flow Display Principles Display Techniques [-]

INTRODUCTION TO VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 10 weeks November 2017 China Shanghai

This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. [+]

Best Part time Course Studies in Merchandising in China. INTRODUCTION TO VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (5 hours a week for 10 weeks) Date: 2015-11-17 to 2016-02-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. The course aims to give you an understanding of the role of visual merchandising and to familiarize you with the tools and principles necessary to succeed in this activity. Overview This course includes 50 contact hours over ten weeks. You will acquire the fundamental principles and objectives of visual merchandising, in order to understand how this activity fits into a brand’s operations. You will explore the main “stages” on which a visual merchandiser operates – the windows, the store layout, and the product display areas. In order to understand how to use these in the most effective way, you will discover the main principles of product display and the ways to use light and color to enhance the visual and overall sensory experience offered to the customer. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have an essential knowledge of visual merchandising, developed a comprehensive understanding of the VM tools that can help you in your work, and experimented with these tools in order to appropriate them so that you can start operating in this field. Your Profile - RECENT GRADUATE: You are a recent university graduate with a Bachelor’s Degree in fashion, design, art or a related discipline. You are interested in the fashion and luxury industry and eager to understand the possibilities and prospects of a career in visual merchandising. - PROFESSIONAL: You are a professional working in the fashion and luxury retail sector, with a national or international brand, or a professional working in another field. You are interested in exploring a career in visual merchandising. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To understand the principle objectives of visual merchandising - To create window displays that showcase your brand identity as well as specific products - To analyze the store layout and traffic flow in a store - To apply this information to a display plan - To use tools provided by the brand, such as the VM book - To create a full sensory experience using color and light Modules The Basic Elements of Visual Merchandising Product Presentation in External Window How to Read the Store Plans Visual Merchandising Principles Product Presentation Principles of Color Lighting to Create Mood in Store [-]