Course in Fashion in China

Compare Courses in Fashion in China 2017

Fashion

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

A fashion designer, a fashion journalist, or anybody else connected to fashion should be well educated in art, cultural heritage, history, aesthetic theories on one hand, and on the other – be creative and capable of coming up with individual and challenging ideas and concepts. A Course in Fashion can provide a comprehensive understanding and foundation in all of these aspects.

China, officially the People's Republic of China, is a sovereign state located in East Asia. It is the world's most populous country, with a population of over 1.35 billion.

Top Course Studies in Fashion in China 2017

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PORTFOLIO COURSE: DESIGN, STYLING & FASHION PHOTOGRAPHY

Condé Nast Center of Fashion & Design China
Campus Part time 20 hours February 2017 China Shanghai

This course is offered to help young design and media creatives improve the quality and content of their fashion, styling or photography portfolios. This is particularly useful for future presentations to employers and agencies or for applications to Higher-level courses such as the Condé Nast Center Programs or for a postgraduate or Master’s course selection at an overseas University. Our tutors will diagnose areas of difficulty and help you to develop, organise and edit your work, improve on your presentation and illustrations and create a strong personal identity that best represents your skills. The opportunity to style and shoot your designs and accessories on beautiful top models, using our state-of-the-art photography studio and professional advice is an added bonus. [+]

Best Course Studies in Fashion in China 2017. This course is offered to help young design and media creatives improve the quality and content of their fashion, styling or photography portfolios. This is particularly useful for future presentations to employers and agencies or for applications to Higher-level courses such as the Condé Nast Center Programs or for a postgraduate or Master’s course selection at an overseas University. Our tutors will diagnose areas of difficulty and help you to develop, organise and edit your work, improve on your presentation and illustrations and create a strong personal identity that best represents your skills. The opportunity to style and shoot your designs and accessories on beautiful Elite models, using our state-of-the-art photography studio and professional advice is an added bonus. Overview This course provides you with a supportive, troubleshooting environment to define your unique talents and showcase through your portfolio, in your search for work, or application to a college. Through improving on presentation techniques, graphics and styling you can create a more competitive, engaging and professional portfolio or look-book. A flexible series of content projects can help to secure you an interview, internship or consideration for freelance work. This course can deepen your knowledge of the career path choices open to you. Our careers advisors will help you identify the directions and attributes to emphasise in your CV and written application forms. You will learn how to answer some tough interview questions and make a good first impression. Mode: Part-time Length: 20 hours, 5hrs for 4 consecutive Saturdays Date: start 20th February, end 12th March 2016 or start July 2nd, end July 23rd 2016 Department: Fashion Design Certification: Certificate of attendance: Condé Nast Center of Fashion & Design Scholarships: Not available Language: English and Chinese Tuition Fee: RMB15,000 Application Fee: RMB 200 Eligibility This course is not suitable for beginners. It is suitable for fashion design, styling and photography students towards the end of second or third level stages wishing to improve their degree grades, or graduates, wanting to make fast and effective improvements or updates to their portfolios. For graduates who already have clothes that they have made and wish to show on models, our state-of-the-art facilities will enable you to demonstrate your styling and photographic skills without the high costs otherwise associated with studio, equipment and model hire. Your Profile You are a young graduate fashion designer, budding stylist, fashion photographer or student nearing the end of your course, wishing to improve on your portfolio or create a look-book to promote yourself or make an application to a higher level course. How we teach The portfolio course is taught both in groups and with you, the individual in mind. The group dynamic helps you to gain many perspectives and the individual advice is specific to your own ambitions and needs. There is an early diagnostic session, followed by demonstrations of layout techniques. You have use of design studio facilities, printing, scanning and the opportunity to sketch from live models to add to your book. Through step-by-step planning for the photo-shoot with appropriate model, location, make-up and props you will generate top quality images. With post-production facilities and advice you should leave the course with a portfolio or look-book that you are proud of. You will learn To identify, build on your unique strengths and minimise weaknesses Basic graphic management of planning layout, flow and tactical effect To adjust, edit and enhance your portfolio with professional technique Photo-studio experience with top models and specialist support To hone your critical awareness, accept and give feedback where appropriate How to write a CV, application form and compile a digital version of your work Confident self-presentation and interpersonal skills for interviews [-]

ADVANCED VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 2 weeks November 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

ADVANCED VISUAL MERCHANDISING Mode: Part Time Language: English Length: 40 hours (Half a day every day for two weeks) Date: 2015-11-23 to 2015-12-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This accelerated learning experience includes 40 contact hours over two weeks. You will explore all the areas upon which a visual merchandiser can act, from the outside – in the street or in the public spaces of a mall – and within the store. You will analyze the ways in which a brand can visually express its identity and showcase its products in order to attract the attention of the client and to offer an emotionally engaging experience. To help you to achieve this, you will examine design principles in order to understand the different means available to help you to create a brand-specific aesthetic environment and an appropriate scenography for the products. As you prepare to work as a senior visual merchandiser, you need not only VM techniques but also the ability to bring both an aesthetic and a commercial sense to your work. In order to reinforce this double vision, the course will help you to incorporate sales analysis and an understanding of the brand’s communications strategy into your activity, so that you can contribute fully to the brand’s retail operations. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising and practiced using new techniques. You will also have developed a more managerial perspective, in order to become a strategic partner to the sales, merchandising and communications teams. Your Profile - PROFESSIONAL: You are a professional with at least five years’ experience as a visual merchandiser for a national or international brand in the fashion and luxury retail sector. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You will Learn - To create a complete physical expression of the aesthetic personality of a brand - To offer clients a multi-sensory experience that reinforces their engagement with the brand and its products - To understand a brand’s commercial strategy and to ensure the store’s alignment with this strategy - To collaborate with the sales, merchandising and marketing teams - To manage, train and develop your team - To apply your years of retail experience and your visual merchandising skills to the demands of a senior management role Modules Exterior Signs Marquees, Banners, Awnings Walks and Entries Landscaping Window Design Principles of Design Interior Presentation Display Design Color and Lighting Systems Props, Fixtures and Signage [-]

INTERMEDIATE VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 6 weeks March 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

Best Course Studies in Fashion in China 2017. INTERMEDIATE VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (half a day every Saturday and Sunday for 6 weeks) Date: 2016-03-05 to 2016-04-17 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This course includes 50 contact hours over six weekends. You already have a minimum of two years’ experience in fashion or luxury retail, and this course will build on your existing knowledge of the principles of the store plan, traffic flow, and other aspects of the practical functioning of retail. You will define the role and mission of visual merchandising, in order to understand how VM practices support the business objectives of the store. You will analyse the window display cycle to determine the actions to take based on the frequency of rotation. You will learn to use information about the store plan and traffic flow to decide visual merchandising practices for the store. You will examine display principles as a basis for exploring different techniques available to the visual merchandiser in order to create the visual atmosphere that will best reflect your brand’s identity and create an engaging experience for your customer. In addition to expert-led lectures, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising, practiced using new techniques, and will have acquired a panoramic understanding of the tools at your disposition to be “best in show”. Your Profile - PROFESSIONAL: You are a professional with a minimum of two years of work experience with a national or international brand in the fashion and luxury retail sector. You may already work as a visual merchandiser or in another function, such as retail sales or merchandising. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To perfect your existing skills and knowledge in retail and visual merchandising - To translate the personality of a brand and the creative concept of each collection into a visual proposal - To attract and engage a client with a visually and emotionally engaging experience - To define an aesthetic direction and realize its physical expression - To refresh this expression through a predetermined calendar in order to maintain client engagement Modules Role and Mission of Visual Merchandising Window Display Cycle Store Layout and Traffic Flow Display Principles Display Techniques [-]

INTRODUCTION TO VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 10 weeks November 2017 China Shanghai

This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. [+]

INTRODUCTION TO VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (5 hours a week for 10 weeks) Date: 2015-11-17 to 2016-02-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. The course aims to give you an understanding of the role of visual merchandising and to familiarize you with the tools and principles necessary to succeed in this activity. Overview This course includes 50 contact hours over ten weeks. You will acquire the fundamental principles and objectives of visual merchandising, in order to understand how this activity fits into a brand’s operations. You will explore the main “stages” on which a visual merchandiser operates – the windows, the store layout, and the product display areas. In order to understand how to use these in the most effective way, you will discover the main principles of product display and the ways to use light and color to enhance the visual and overall sensory experience offered to the customer. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have an essential knowledge of visual merchandising, developed a comprehensive understanding of the VM tools that can help you in your work, and experimented with these tools in order to appropriate them so that you can start operating in this field. Your Profile - RECENT GRADUATE: You are a recent university graduate with a Bachelor’s Degree in fashion, design, art or a related discipline. You are interested in the fashion and luxury industry and eager to understand the possibilities and prospects of a career in visual merchandising. - PROFESSIONAL: You are a professional working in the fashion and luxury retail sector, with a national or international brand, or a professional working in another field. You are interested in exploring a career in visual merchandising. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To understand the principle objectives of visual merchandising - To create window displays that showcase your brand identity as well as specific products - To analyze the store layout and traffic flow in a store - To apply this information to a display plan - To use tools provided by the brand, such as the VM book - To create a full sensory experience using color and light Modules The Basic Elements of Visual Merchandising Product Presentation in External Window How to Read the Store Plans Visual Merchandising Principles Product Presentation Principles of Color Lighting to Create Mood in Store [-]

FASHION MARKETING & BRANDING

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. [+]

Best Course Studies in Fashion in China 2017. FASHION MARKETING & BRANDING Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-02 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. The aim of the program is to give you the essential skills to use the different tools in the marketing mix that allow a fashion or luxury brand to engage and build a relationship with its consumer. Overview Fashion and luxury companies have the specificity of selling desire and emotions as much as products, in which the aspect of creative design and the emotional resonance of the brand are part of the value being proposed to the client. As a result, the marketing of these brands must also be specific, in comparison to the marketing of fast-moving consumer goods. This program will help you to explore and understand this specificity and to contribute to creative brand marketing. You will begin by establishing a contextual view of how the fashion industry works, and of the landscape both of brands and of fashion media. This will allow you to position a specific brand within this competitive landscape, to define its personality and to create or update the story that it is telling to current and prospective clients. You will learn to identify and understand these clients, using data analysis, CRM tools and research into consumer behavior and emotions. You will explore the marketing mix, as applied to the fashion and luxury industry, particularly the different means of communication at a brand’s disposal, including print and digital advertising, public relations and events. In order to help you appropriate these means, you will be coached in creative concept generation. You will also look at the different major product categories and at the different strategies for distribution that are practiced in the sector. This framework will allow you to develop an integrated vision of the strategic marketing plan and its operational implementation. You will analyze the digital tools that are available to communicate seamlessly but differently with consumers – across websites, mobile technology and social media – as well as the techniques and strategies for generating and tracking online engagement. You will be assessed regularly on individual and group projects, participation, and against the learning targets of each of the major assignments. By the end of the program, you will have acquired a holistic understanding of the role of marketing and branding in the fashion and luxury business, and of the different tools in the marketing mix that a brand can activate in order to reinforce its identity and increase its sales. Your Profile - RECENT GRADUATE You are interested in the fashion and luxury industry, with the ambition to start a marketing career in this dynamic and creative sector. - YOUNG PROFESSIONAL You are a young professional with between one and three years of working experience in any role within the fashion and luxury industry, or in a marketing-related role in another sector. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You Will Learn - To understand the difference between a retailer and a brand - To position a fashion/luxury brand within the creative and economic landscape - To develop a marketing plan that draws upon all the tools of the marketing mix - To create marketing communications content that speaks in a consistent voice across multiple platforms, both offline and online - To engage digital tools that enhance an integrated marketing plan - To stage events that showcase a brand and/or a specific product launch - To produce different profiles of current or potential customers using market research and data analysis - To generate creative concepts in group and individual brainstorming sessions - To identify specific roles within marketing management that matches your skills and interests Modules The Context Marketing The Consumer Digital Working Creatively Branding Public Relations & Events Personal and Professional Progress Working Smart [-]

BOOST YOUR LUXURY BUSINESS IN CHINA

Condé Nast Center of Fashion & Design China
Campus Full time 6 days November 2017 China Shanghai

This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. [+]

BOOST YOUR LUXURY BUSINESS IN CHINA Mode: Executive Course Language: English Length: 30 hours (6 days) Date: 2015-11-13 to 2016-01-09 Tuition: 54,000RMB Application Fee: 200RMB Introduction This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. Overview This executive education course consists of three sessions of two days each. Each session will include talks by consultants based in China and working with international brands, as well as keynotes from expert practitioners in the field. There will also be panel discussions and practical, hands-on workshops. It addresses three key questions from the point of view of an international luxury brand in China: WHAT What is the story of your brand, its identity and the emotional promise to the consumer? This session will help you to define or re-define your brand identity, and to tell a brand story consistently across multiple platforms that speaks to the Chinese consumer. WHO Who are you talking to? Who are your current and prospective clients? This session will give you an understanding of the evolution of the Chinese consumer, and help you to use market research and big data analysis to define the motivations and behaviors of different consumer profiles, including residents of third- and fourth-tier cities and wealthy international travellers. HOW How can you use digital tools to tell this story more often and more effectively? This session will show you how to enhance your digital strategy in order to harness the full potential of this market, including a more effective use of social media, and the challenges and opportunities of e-commerce in China. Your Profile You are a manager with operational responsibility for an international brand focused on China, for instance, country manager, marketing and communications manager, digital manager, retail manager. You Will Learn - To define your brand identity and tell its story in a consistent way across multiple platforms – including the product itself, advertising, visual merchandising, and events - To adapt your brand story so that it speaks to a Chinese consumer without distorting its DNA - To understand the evolution of the Chinese consumer and define a series of consumer profiles - To use big data analysis and market research best practices to create enriched consumer profiles - To adapt your digital marketing strategy for the highly-connected and innovative Chinese digital landscape - To define and create a presence on social media and in e-commerce that is appropriate to your brand and to the local market [-]

FASHION MEDIA & DIGITAL COMMUNICATION

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Media & Digital Communication Program is a three-month immersion in the world of fashion media and communication, both print and digital. The aim of the program is to give you a comprehensive and practical view of fashion media. [+]

Best Course Studies in Fashion in China 2017. FASHION MEDIA & DIGITAL COMMUNICATION Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-16 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Media & Digital Communication Program is a three-month immersion in the world of fashion media and communication, both print and digital. The aim of the program is to give you a comprehensive and practical view of fashion media as a key partner for fashion and luxury brands to communicate with and engage their clients. Our excellent teaching team and access to an exceptional network of industry practitioners will give you a very concrete and applicable understanding of how the sector functions. Overview This program will give you a comprehensive overview of the different aspects of fashion media and digital communication and an understanding of how different roles function together to create a consistent finished product. You will analyze the role of communication within an integrated marketing strategy. Focusing in on magazines and digital platforms, you will learn how to develop content that speaks to a particular client in an established tone of voice, and how advertisers are attracted and engaged. You will see how editorial and advertising content is produced, and will have the opportunity to develop such content yourself through various workshops and group projects. Within the digital world, you will become familiar with the specific requirements of websites, social media and e-commerce platforms, in terms of creating content and analyzing consumer data to monitor and improve performance. You will be assessed regularly on individual and group projects, participation, and against the learning targets of the each of the major assignments. By the end of the program you will have a complete vision of the world of fashion media, and will have a better idea of how to pursue your future career. You will also have acquired the skills and the working methods to succeed in your chosen path. Your Profile - RECENT GRADUATE You are a recent university graduate with a Bachelor’s Degree in Fashion Design, Communications, Marketing or other relevant disciplines. You are interested in fashion and/or digital media, with the ambition of working in this dynamic and demanding field. - YOUNG PROFESSIONAL You are a young professional with between one and three years of work experience in communications (e.g., advertising agency, digital agency, media company) or fashion (e.g., marketing, retail). You are interested in boosting your career, with a focus on cutting-edge fashion media. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You will Learn - Understand the landscape of the fashion industry and of the print and digital media industry, both in China and internationally - Define a marketing communications strategy - Produce an integrated media plan that creates a seamless offline/online client experience - Draw upon the technical terms and skills you have acquired to produce and implement this media plan - Create content for fashion media print and digital platforms, including written text and visuals - Analyze research data to identify your client and to measure the success of your print and digital media actions - Identify functions/roles in the fashion media and digital communication sector that match your skills and interests - Develop the working style and mindset that is required to succeed, including the capacity to work both independently and collaboratively with a broad, cross-functional point of view Modules Fashion Communication Creating Print Content Creating Digital Content Digital Strategy & Operations E-commerce Social Media Fashion Styling Personal and Professional Progress Working Smart [-]

Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2017 China Shanghai

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be explored using a variety of examples from theory to investigate the potential for inquiry to bring to light current fashion practices. week 2 Milan During the second week, the course will focus on the analysis of the Chinese company context from the 80s to the present, in order to understand how to delocalize and internationalize a business in China. An analysis of the current fields in which companies have to compete will be made, from visual merchandising to distribution. Participants will also be given a brief introduction to the history of Chinese law and company law. An analysis of company agreements will be made with specific reference to the Chinese market. week 3 – Optional in Shanghai Participants will have the chance to meet the protagonists of the local fashion and retail industry by visiting the showrooms of Chinese brands and understand the design and production realities of the Shanghai fashion industry. Local and international professionals will present the challenges and issues of brand development in the Chinese market. [-]

Course - Fashion & The Cities

Istituto Marangoni
Campus Full time 3 - 4 weeks June 2017 China Shanghai

The world of fashion across the 4 world capitals this unique experience will give participant initially a truly international insight into the European approach to creativity and the business of fashion. [+]

Best Course Studies in Fashion in China 2017. The Course This unique experience will give participant initially a truly international insight. Into the European approach to creativity and the business of fashion. The diverse cultural histories of the 4 fashion capitals give each city its own individual take on the global fashion industry. This experience is designed to give insight into the mechanisms and processes that link the variety of historical and cultural contexts to the global fashion industry. In each city the students will have the opportunity to develop a creative project related to a subject specialism. An exciting opportunity to visit internationally acclaimed fashion shows and exhibitions will be offered whenever possible. Fashion & the cities Europe > 30/06/2014 - 18/07/2014 full package € 6.400* Fashion & the cities Asia > 30/06/2014 - 25/07/2014 full package € 9.900* *The Fashion & The Cities - full package - includes also flights between London and Milano, and between Milano and Paris, and/or between Paris and Shanghai (one-way flight) plus transfers to the city center. Flights are on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission offices. The start of the course will be in London. The payment for the Fashion & The Cities fees must be done to Istituto Marangoni London (see below for details). The closing date for applications for the ‘Fashion & The Cities’ courses is 06/06/2014. Course Themes week 1 • the capsule collection London > 30/06/2014 - 04/07/2014 London is a source of inspiration, experimentation and cutting-edge concepts where fashion design meets contemporary art. the diversity of style and the culture behind it in london is underlined by the unique approach to the fashion industry of the city. In london students will be introduced to a project, drawing on the inspiration that top designers find inspiring about this city. Leading on to fashion design development students will then learn to put together a mini collection of ideas, develop mood boards and trend analysis that will underpin their design concept. London lives for all that is fresh and new, finding original approaches to the subject, questioning the rules and pushing the boundaries of style and taste. week 2 • the image creation Milano > 07/07/2014 - 11/07/2014 Style is in the dna of italy and milano celebrates this through its fashion culture, reflected in its own unique interpretation of styling and fashion communication publishing. The multiplicity of fashion business in the city supports one of the worlds biggest fashion industries. It is in this city that styling and fashion photography was born. it is where the worlds most acclaimed fashion publicity and editorial campaigns are produced. Participants will have the opportunity to choose a fashion season, an italian brand and identify with styles and trends to build basic research that will allow them to make their own photo-shoot. Through contacts developed with showrooms, students will be able to make a coherent choice of garments and accessories in relation to the research, as real stylists do before a shoot. Milano is the home of contemporary fashion with a refined and focused outlook. Milano is renowned for making trends a reality and turning the creativity of designers into viable proposals that work in every market. week 3 • new business venture Paris > 14/07/2014 - 18/07/2014 Paris is the birthplace of fashion. Here students will look at marketing and will acquire a real taste of the business through an inspiring project. Paris is in “the business of elegance”. After carrying out research into the luxury of fashion and the city, students will create a visual business plan to launch a new line for an existing label of their choice, guided by the provision of informative seminars on contemporary fashion marketing. With the history of couture still rooted in the heart of the french fashion industry, paris combines a chic outlook with a winning formula for quality and design. The rules of fashion are created here, through an understanding and appreciation of elegance and tradition. week 4 optional extension • future fashion economy Shanghai > 21/07/2014 - 25/07/2014 Following the renowned world fashion capitals milano, paris, london and new york, shanghai claims the title of fashion capital of the East, without doubt the fashion capital of the future. The centre for production, technology and fashion innovation in the world’s new leading economy cannot be ignored and this exciting emerging culture needs to be experienced first hand.Look at what makes shanghai new and unique and what contribution it will make in the near future to the fashion industry of the world from the commercial, technological and creative prospectives. [-]