Course in Fashion Marketing in Italy

View all Course Studies in Fashion Marketing in Italy 2017

Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Course Studies in Fashion Marketing in Italy 2017

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Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 Italy Rome

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Best Courses in Fashion Marketing in Italy 2017. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Fashion Image Consulting

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. [+]

Best Courses in Fashion Marketing in Italy 2017. The perception that others have of us de nes our image and in uences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives. The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality. PROGRAMME Week 1 Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous Personal style: form of communication and social affirmation Creating a personal style: analysis of personality, body proportions and personal objectives Accessories: the final touch that makes the difference Week 2 Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion Conduct and etiquette to enhance the public image The fashion image consultant: instruments and competencies The personal shopper: instruments and competencies Final project: developing your own book of trends and style [-]

Fashion Marketing & Merchandising

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. [+]

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking). Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities. Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying. [-]

Fashion marketing - Fall Semester

IED – Istituto Europeo di Design Florence
Campus Full time 15 weeks September 2017 Italy Florence

The Fashion Marketing semester program at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Marketing semester program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers. [+]

Best Courses in Fashion Marketing in Italy 2017. THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Marketing semester program focus is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. Important courses and topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy and image construction and ultimately good sales will be thoroughly covered in the classroom as well as utilized in student project work and presentations. Fashion Marketing course Highlight: Fashion Marketing “Ken Scott Study” - The 2011 class project was an analysis of the Ken Scott brand. Students prepared and presented a re-launch of the brand. As part of the project, students met with a designer from Ken Scott, had access to the company archives and gave their final presentations for a member of the Ken Scott international marketing team. This Fahion Marketing semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. [-]

Fashion Marketing and Communication - Academic Year - Fall intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks September 2017 Italy Florence

The Fashion Marketing and Communication - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The Fashion Marketing and Communication - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. The Academic Year has a rolling enrolment policy that allows participants that enrol by december 31st are eligible for a 10% discount on the tuition fee. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Academic Year in Fashion Marketing and Communication is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The first part of the program introduces the Communication subjects and focuses in particular on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The Marketing courses develop further the themes dealt with in the first part of the program which involve the understanding of the commercial and industrial processes of the Fashion industry, including visual merchandising, business plans, pricing and strategic planning through traditional and new media. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2017 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Best Courses in Fashion Marketing in Italy 2017. THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Advanced Study Program in Stylist for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 7 months March 2017 Italy Rome

The Course in Fashion Stylist aims at training experts in the field of spectacularization, trends and habits,professionals having a good education, an aesthetic sense, taste, and creative versatility. The Course will train an interpreter of the image and communication objectivesfor the characters of advertisements, events, photographic services, and advertising videos, who is able to interact with directors, photographers, stylists and managers in order to create an emotional and relational impact even by coordinating all other involved people. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN The Course in Fashion Stylist is addressed to graduates in Performing Arts, Sociology, Communication Science, and Architecture, to those holding a Fine Arts, Fashion or Styling diploma from private schools, and professionals working in the fashion and set design fields as well as costume designers who want to improve their knowledge in the styling field. Structure: The training pathway includes theoretical lessons and lab activities, photo shootings, visits to fashion houses, meetings and seminaries with authors, directors, photographers, journalists, cool hunters, set designers and stylists working in the publishing field. [-]

Fashion design - Collection building - Spring Semester

IED – Istituto Europeo di Design Milan
Campus Full time 15 weeks February 2017 Italy Milan

Fall semester - The IED Milan Fashion Design – Collection Building semester offers students the possibility to refine and utilize high-level technical and methodological skills in the completion of completed personal designs in menswear, womenswear and knitwear. Completion of this program can facilitate further study or professional opportunities in the multifaceted fashion industry. [+]

Best Courses in Fashion Marketing in Italy 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Focuses on the acquisition and development of design, knitting and tailoring techniques as well as an in-depth study of textiles in order to complete a “creative” collection project in menswear, womenswear and knitwear. The semester is divided between practical courses covering technique and form such as drawing, knitwear, tailoring, materials and patternmaking and individual modules for the specific collection projects. This program is intended for those with basic knowledge and skills in fashion design, good freehand drawing skills and mastery of Photoshop and Illustrator. The “project work” semester is structured around courses that introduce the Italian design system, understanding company and marketing dynamics, analyzing current trends in interior design in terms of language, and understanding form and materials. Students will use their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus Full time 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

FASHION BUSINESS In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan. Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector. By attending the annual course in Fashion Business it is possible to gain access to one of the Master course provided by HFFA, in line with the acquired skills. Study Plan Fashion Marketing Concept Fashion Marketing Strategies Fashion Retail & Distibution Fashion Merchandising & Visual Fashion Promotion Fashion Product Management Fashion Collection Management Fashion Buying Fashion Design & Brand Analysis [-]

Adult Fashion Education Programs

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

Adult Education Programs - Adult Courses Fashion Design & Fashion Styling Courses [+]

Best Courses in Fashion Marketing in Italy 2017. Why Study in Milan Fashion Campus Because Milan Fashion Campus in Milan is the only school that offers courses profesional fashion also directed to adults, also because the courses are open all the Year round - with Enrollment every Monday. We believe that everyone should have the chance to access learning to spread their full potential. This is why we offer a range of courses designed to meet your needs. Whether you are looking to improve your CV and career chances, learn something for fun, or you are watching to get back into work, have a look to our courses . Adult Learning Fashion Courses Click on following link for more Info Women's Wear Design Fashion Styling Lingerie & Swimwear Trend Forecasting Accessories Design Bridal Wedding Design Italian Language & Fashion Design Request Information Course Learning Outcomes - Use of Adobe programs: Adobe Photoshop & Illustrator - Sketching techniques for design and technical drawing - Material knowledge - Gain Italian way of stylizing fashion - Gain ability to communicate new trends in a visual clear way - Gain ability to create for your future clients the target conscious fashion looks - learn how to dress your Style Level: Beginners, ( The courses equires knowledge of the use of computers, otherwise there will be a extra charge ) Material: Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop computer - USB Memory stick - Photoshop - Illusrator (30 day trial version okay for Photoshop and Illustrator programs) Available Schedule Duration Daytime 1 month -Full-Time- 4 days a week (Monday to Thursday) Fee: €2.100 Daytime 1 month - Part-Time - Morning or afternoon - 4 days a week (Monday to Thursday)Fee: € 1.700 Daytime 3 weeks - Full-time - 4 days a week (Monday to Thursday) Fee: € 1.800 Daytime 2 weeks - Full-time - 4 days a week (Monday to Thursday) Fee: € 1.500 In Comination with 20 hours Italian Language Course PLUS 300 euro [-]

Course in Fashion Illustration

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it ... [+]

Course in Fashion Illustration

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it evolved throughout history, drawing technique of the human figure, uses and the theories of color, and many different ways of techniques to apply to the creations. During this time you will also start to develop your own style and building your own portfolio, that hopefully, can open a bright career path for you!

 

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Course in Trend Forecasting

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. [+]

Course in Trend Forecasting

The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. The student will collect information trough Internet - will make mood boards & written brief, to demonstrate their own interpretations of a theme and/or trend.

 

Course Learning Outcomes

- Gain knowledge by researching & presenting fashion trends using Photoshop & Internet- Gain ability to present portfolio in a professional way- Learn fashion collection planning... [-]


Course in Celebrity Fashion Design

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques. [+]

Course in Celebrity Fashion Design

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques.

This course will give you the possibility to approach to the world of fashion in a modern and stylish way !

 

Course Learning Outcomes

Level: Beginners

Material : Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop Computer - USB Memory stick - Photoshop (30 day trial version okay)... [-]


Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2017 Italy Milan

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

Best Courses in Fashion Marketing in Italy 2017. The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be explored using a variety of examples from theory to investigate the potential for inquiry to bring to light current fashion practices. week 2 Milan During the second week, the course will focus on the analysis of the Chinese company context from the 80s to the present, in order to understand how to delocalize and internationalize a business in China. An analysis of the current fields in which companies have to compete will be made, from visual merchandising to distribution. Participants will also be given a brief introduction to the history of Chinese law and company law. An analysis of company agreements will be made with specific reference to the Chinese market. week 3 – Optional in Shanghai Participants will have the chance to meet the protagonists of the local fashion and retail industry by visiting the showrooms of Chinese brands and understand the design and production realities of the Shanghai fashion industry. Local and international professionals will present the challenges and issues of brand development in the Chinese market. [-]