Course in Fashion Marketing in Shanghai in China

View all Course Studies in Fashion Marketing 2017 in Shanghai in China

Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

China, officially the People's Republic of China, is a sovereign state located in East Asia. It is the world's most populous country, with a population of over 1.35 billion.

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FASHION MARKETING & BRANDING

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. [+]

Course Studies in Fashion Marketing in Shanghai in China. FASHION MARKETING & BRANDING Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-02 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. The aim of the program is to give you the essential skills to use the different tools in the marketing mix that allow a fashion or luxury brand to engage and build a relationship with its consumer. Overview Fashion and luxury companies have the specificity of selling desire and emotions as much as products, in which the aspect of creative design and the emotional resonance of the brand are part of the value being proposed to the client. As a result, the marketing of these brands must also be specific, in comparison to the marketing of fast-moving consumer goods. This program will help you to explore and understand this specificity and to contribute to creative brand marketing. You will begin by establishing a contextual view of how the fashion industry works, and of the landscape both of brands and of fashion media. This will allow you to position a specific brand within this competitive landscape, to define its personality and to create or update the story that it is telling to current and prospective clients. You will learn to identify and understand these clients, using data analysis, CRM tools and research into consumer behavior and emotions. You will explore the marketing mix, as applied to the fashion and luxury industry, particularly the different means of communication at a brand’s disposal, including print and digital advertising, public relations and events. In order to help you appropriate these means, you will be coached in creative concept generation. You will also look at the different major product categories and at the different strategies for distribution that are practiced in the sector. This framework will allow you to develop an integrated vision of the strategic marketing plan and its operational implementation. You will analyze the digital tools that are available to communicate seamlessly but differently with consumers – across websites, mobile technology and social media – as well as the techniques and strategies for generating and tracking online engagement. You will be assessed regularly on individual and group projects, participation, and against the learning targets of each of the major assignments. By the end of the program, you will have acquired a holistic understanding of the role of marketing and branding in the fashion and luxury business, and of the different tools in the marketing mix that a brand can activate in order to reinforce its identity and increase its sales. Your Profile - RECENT GRADUATE You are interested in the fashion and luxury industry, with the ambition to start a marketing career in this dynamic and creative sector. - YOUNG PROFESSIONAL You are a young professional with between one and three years of working experience in any role within the fashion and luxury industry, or in a marketing-related role in another sector. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You Will Learn - To understand the difference between a retailer and a brand - To position a fashion/luxury brand within the creative and economic landscape - To develop a marketing plan that draws upon all the tools of the marketing mix - To create marketing communications content that speaks in a consistent voice across multiple platforms, both offline and online - To engage digital tools that enhance an integrated marketing plan - To stage events that showcase a brand and/or a specific product launch - To produce different profiles of current or potential customers using market research and data analysis - To generate creative concepts in group and individual brainstorming sessions - To identify specific roles within marketing management that matches your skills and interests Modules The Context Marketing The Consumer Digital Working Creatively Branding Public Relations & Events Personal and Professional Progress Working Smart [-]

BOOST YOUR LUXURY BUSINESS IN CHINA

Condé Nast Center of Fashion & Design China
Campus Full time 6 days November 2017 China Shanghai

This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. [+]

BOOST YOUR LUXURY BUSINESS IN CHINA Mode: Executive Course Language: English Length: 30 hours (6 days) Date: 2015-11-13 to 2016-01-09 Tuition: 54,000RMB Application Fee: 200RMB Introduction This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. Overview This executive education course consists of three sessions of two days each. Each session will include talks by consultants based in China and working with international brands, as well as keynotes from expert practitioners in the field. There will also be panel discussions and practical, hands-on workshops. It addresses three key questions from the point of view of an international luxury brand in China: WHAT What is the story of your brand, its identity and the emotional promise to the consumer? This session will help you to define or re-define your brand identity, and to tell a brand story consistently across multiple platforms that speaks to the Chinese consumer. WHO Who are you talking to? Who are your current and prospective clients? This session will give you an understanding of the evolution of the Chinese consumer, and help you to use market research and big data analysis to define the motivations and behaviors of different consumer profiles, including residents of third- and fourth-tier cities and wealthy international travellers. HOW How can you use digital tools to tell this story more often and more effectively? This session will show you how to enhance your digital strategy in order to harness the full potential of this market, including a more effective use of social media, and the challenges and opportunities of e-commerce in China. Your Profile You are a manager with operational responsibility for an international brand focused on China, for instance, country manager, marketing and communications manager, digital manager, retail manager. You Will Learn - To define your brand identity and tell its story in a consistent way across multiple platforms – including the product itself, advertising, visual merchandising, and events - To adapt your brand story so that it speaks to a Chinese consumer without distorting its DNA - To understand the evolution of the Chinese consumer and define a series of consumer profiles - To use big data analysis and market research best practices to create enriched consumer profiles - To adapt your digital marketing strategy for the highly-connected and innovative Chinese digital landscape - To define and create a presence on social media and in e-commerce that is appropriate to your brand and to the local market [-]

Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2017 China Shanghai

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

Course Studies in Fashion Marketing in Shanghai in China. The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be explored using a variety of examples from theory to investigate the potential for inquiry to bring to light current fashion practices. week 2 Milan During the second week, the course will focus on the analysis of the Chinese company context from the 80s to the present, in order to understand how to delocalize and internationalize a business in China. An analysis of the current fields in which companies have to compete will be made, from visual merchandising to distribution. Participants will also be given a brief introduction to the history of Chinese law and company law. An analysis of company agreements will be made with specific reference to the Chinese market. week 3 – Optional in Shanghai Participants will have the chance to meet the protagonists of the local fashion and retail industry by visiting the showrooms of Chinese brands and understand the design and production realities of the Shanghai fashion industry. Local and international professionals will present the challenges and issues of brand development in the Chinese market. [-]