Part time Course in Fashion Marketing in Sao Paulo in Brazil

See Part time Course Studies in Fashion Marketing in Sao Paulo Brazil 2017

Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people.

It’s the largest city in Brazil, and this has seen a system of numerous public and private higher education learning centres. Some of the globally recognized universities such as University of Sao Paulo, Pontifical Catholic University of Sao Paulo and Sao Paulo State University are located here.

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Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

Part time Course Studies in Fashion Marketing in Sao Paulo in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. Coordination: Bruno Pompey Bruno Pompey's publicist, graduated from the School of Communications and Arts (ECA-USP), Doctor and Master of consumption, communication and semiotics at the University of São Paulo (USP-PPGCOM). Operates since 2004 in the trend market research, participating regularly practice and conceptual elaboration of the Trend Observatory, the Ipsos institute. Responsible for the Ibope institute semiotic studies, also participated in the preparation of the annual report Brazil: Context and Trends. He teaches graduate of Istituto Europeo di Design - IED São Paulo, which is also responsible for an extension course in Coolhunting. [-]