Course in Fashion Communication in Madrid in Spain

View Course Studies in Fashion Communication 2017 in Madrid in Spain

Fashion Communication

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A course in fashion Communication seeks to enable students enrolled in the program to be able to create and manage integrated communication strategies that are geared towards realizing fashion marketing goals.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 Spain Madrid

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Course Studies in Fashion Communication in Madrid in Spain. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

One Year Course in Fashion Communication

IED – Istituto Europeo di Design Madrid
Campus Full time 2 semesters October 2017 Spain Madrid

The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication. [+]

THIS PROGRAM IS TAUGHT IN SPANISH AND ENGLISH The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication. This course is designed for individuals looking to commence their education in the world of fashion styling, fashion creative management and fashion marketing and advertising. This course offers subjects that cover all theoretical and practical aspects, so as projects developed in collaboration with a group of fashion brands: fashion editorials, fashion videos/spots, marketing&advertising and communication plans (blog, events…). Most of the items and material used are from the collaborating brands that cover a wide range of fashion fields going from showrooms, vintage stores (both furniture and clothes&accesories), opticians to well-known national and international brands. The students also carry out a personal research that lets them create a professional portfolio to join other related courses or to enter the working market. The course is divided into 4 blocks, each one involves theory, practical appliances and project exercises: I. FIRST SEMESTER - Create fashion BLOCK I - STYLING. The students obtain a global knowledge about styling, fashion, art and photography so they can use photo format as the most basic and important way to express fashion images. BLOCK II - CREATIVE DIRECTION. The students are introduced into art direction and creative direction so they are able to understand and work with fashion video formats. II. SECOND SEMESTER - Communicate fashion BLOCK III - MKT&ADV. The students explore the concept “fashion brand” and learn how to develop both marketing and advertising plans. BLOCK IV - COMMUNICATION. The students analyze the steps of a fashion communication plan and become familiar with some related areas such us journalism or special events. [-]