Course in Fashion Communication in Barcelona in Spain

See Course Studies in Fashion Communication 2017 in Barcelona in Spain

Fashion Communication

If you’re looking to continue your personal development with a multitude of study options either online or in a classroom, law courses are for you. Specific study topics typically include intellectual property, commercial law and regulatory theory.

A course in fashion Communication seeks to enable students enrolled in the program to be able to create and manage integrated communication strategies that are geared towards realizing fashion marketing goals.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.

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Coolhunting Graduate And Forescasting Trend For Fashion Industry

FDModa - LCI Barcelona
Campus Full time 2 semesters September 2017 Spain Barcelona

Many have heard of coolhunting but few know what it is. It is a discipline that combines marketing and sociology, which is responsible for discovering these consumer needs and anticipates that might appear in the near future. [+]

Course Studies in Fashion Communication in Barcelona in Spain. Many have heard of coolhunting but few know what it is. It is a discipline that combines marketing and sociology, which is responsible for discovering these consumer needs and anticipates that might appear in the near future. Although coolhunting has its origins in the fashion industry, is now an absolutely essential technique that all majors are worth. The success of the methodology coolhunting has crossed the borders of the fashion industry and today is applied in almost all business sectors: automotive, consumer goods, technology, services, etc.. Any company wants to know what the consumer will need the following year and to offer it before the competition. In this graduate program will analyze performance trends, fashions, and hypes, and how different consumer segments behave. Learn to draw up professional trends, and understand and apply the various tools of qualitative market research that gives us the coolhunting. The teaching team is made up of various Postgraduate profiles of professionals with extensive experience in the sector, which will guide and provide the knowledge and tools necessary for optimal application of coolhunting. The curriculum also includes practices in cities offsite European benchmark in training, detection and analysis of market trends: ANTWERP, BARCELONA, LONDON, MADRID. The amount of flights and accommodation are included in the total price of the course. And since every trip has specific objectives, the reference city could vary if the program required. GOALS Provide the knowledge to correctly identify types and current consumer profiles. Learn to analyze both global markets and mass markets, niche market, fast fashion, alliances between brands and designers (co-branding). To train professionals to investigate, interpret and identify new trends. Providing the tools for reporting trends and lifestyles effectively. [-]

Postgraduate Degree in Integral Communication for Fashion

Bau Design College of Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

Communication in the world of fashion has turned full circle, and the customer is now the main character in the story. The fashion industry is a business which transmits creative concepts, not only through clothes but also through messages and images which have an impact on society and on culture. [+]

Postgraduate Degree in Integral Communication for Fashion The challenge of 360º strategies PRESENTATION Communication in the world of fashion has turned full circle, and the customer is now the main character in the story. The fashion industry is a business which transmits creative concepts, not only through clothes but also through messages and images which have an impact on society and on culture. The digital revolution imposes criteria for understanding how an effective dialogue may be produced between brand and consumer, and that the content should be made significant by transmitting values and imagery which help to reinforce the brand’s identity. Univocally in fashion is obsolete. The incorporation of e-commerce, digital publications and the publishing sector, and the relevance of the social networks, have all created a new pattern of contact in which the on-line world is the centre of innovation within fashion communication General aims of the training To impart specific knowledge applied to fashion communication and its context. To teach the abilities, skills and transverse knowledge required in the strategic management of digital communication in a fashion brand. To train versatile and competent professionals in the fields of fashion communication, digital environments and the production of content which is orientated towards branding. STUDY PLAN This postgraduate degree is composed by 7 modules and a Final Degree Project Module I – Fashion communication: context and resources Module II – Marketing and communication combined Module III – Digital communication: environments and strategies Module IV – Fashion Branding Module V – Creative content: multi-channel messages Module VI – Control: impact, ROI and budgets Module VII – Final Project: production and planning of communication CAREER OPPORTUNITIES Communication Manager. Social Media Strategist. Community Manager. Specialized fashion writers. On-line creative copy. Content managers. Producers and managers of communication. FACT SHEET Edit: 1st Edition Qualification: Postgraduate Degree in Integral Communication for Fashion accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma. Credits: 30 ECTS School period: From October 19th 2015 to May 2016. Final Project Presentation: June 2016 Timetable: Mondays and Wednesdays from 19h to 22h Mode: On-site Language: Spanish (with English support) Price: 3480 € Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€. [-]