Part time Course in Fashion Communication in Italy

View Part time Course Studies in Fashion Communication in Italy 2017

Fashion Communication

If you’re looking to continue your personal development with a multitude of study options either online or in a classroom, law courses are for you. Specific study topics typically include intellectual property, commercial law and regulatory theory.

A course in fashion Communication seeks to enable students enrolled in the program to be able to create and manage integrated communication strategies that are geared towards realizing fashion marketing goals.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

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Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 Italy Rome

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Best Part time Course Studies in Fashion Communication in Italy. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

Fashion Product Communication

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

A course to become familiar with the very recent profile of somebody who can engage with a new, sophisticated client in search of small-quantity artisanal dresses, jewels and accessories which are stylish, distributed globally yet appreciated by VIPs as well. [+]

A course to become familiar with the very recent profile of somebody who can engage with a new, sophisticated client in search of small-quantity artisanal dresses, jewels and accessories which are stylish, distributed globally yet appreciated by VIPs as well. The study plan features: Craft to Business (operations for textile, knitwear and leather goods), Product Management (sourcing, elements of merchandising, quality management), Fashion Enterprise (business intelligence, start-up, project management), Product Communication (presentation materials, show room, b2b communication), Style Management (digital styling, p.r. and networking, blogging). Included in the course are visits to the Gucci and Ferragamo museums, an international guest lecture, an individual project and a personal consultation about your prospects within the fashion industry, including your options for further study. Enrolling on this course is a first-rate beginning to your education in fashion, ideally continued with the four-year graduate in Fashion Management or with the nine-month master in Fashion Enterprise. [-]

Fashion Buying

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

An introduction to the most contemporary version of the fashion buyer; the one finding the perfect sale format for mono brand stores and department stores, luxury boutiques and concept stores, bricks and mortar and e-commerce, focusing on clothing as well as all kinds of accessories. [+]

Best Part time Course Studies in Fashion Communication in Italy. An introduction to the most contemporary version of the fashion buyer; the one finding the perfect sale format for mono brand stores and department stores, luxury boutiques and concept stores, bricks and mortar and e-commerce, focusing on clothing as well as all kinds of accessories. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Buying (buying techniques, sales and retail management), Retail Concept (trends and formats, displays, multi-sensorial communication), Retail Marketing (consumer behaviour, shop management and performance). You will have the opportunity to visit the Gucci and Ferragamo museums, attend a lecture given by a fashion industry expert and conduct an individual project. A one-on-one consultation about your personal potential and further study opportunities also forms part of the course. Fashion Buying is the perfect first step on the fashion education path, ideally continued with the four-year undergraduate in Fashion Management or with the nine-month master in Luxury Retail Management. [-]

Fashion Writing and Communication

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

An insight into the visionary yet provocative figure of the one who can communicate fashion at journalistic, corporate or commercial level, with the ability to find the right statement for different purposes, a word player who persuades individual and collective opinions. [+]

An insight into the visionary yet provocative figure of the one who can communicate fashion at journalistic, corporate or commercial level, with the ability to find the right statement for different purposes, a word player who persuades individual and collective opinions. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Sociology of Imaginary (art& fashion, psychology, anthropology, subcultures), Fashion Writing (journalism, writing rules, editing), Strategic Planning (copywriting, advertising, integrated communication planning), Style Management (digital styling, p.r. and networking, blogging). Two museum visits - to Gucci and Ferragamo, a lecture from an international industry expert, a personal project and a face-to-face interview to determine your potential and future study possibilities are all included in the course. Opting for this course is the perfect way to start your education in fashion, continuing with the four-year undergraduate in Business of Fashion or the nine-month master in Fashion Marketing & Communication. [-]

Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

A course which gives you the privilege of entering the fashion system in the guise of brand manager; the one shaping, preserving, renewing, communicating and marketing an identity in its singularity, [+]

Best Part time Course Studies in Fashion Communication in Italy. A course which gives you the privilege of entering the fashion system in the guise of brand manager; the one shaping, preserving, renewing, communicating and marketing an identity in its singularity, a complete profile endowed with both visionary and managerial skills. The study plan features: Brand Research (psychology, anthropology, sociology of imaginary), Brand Identity (innovation, business design and brand building), Brand Strategy (trend spotting, marketing, positioning, competition and uniqueness), Brand Management (merchandising, distribution and legal affairs), Brand Communication (brands and designers, fashion media, digital media, shows and event curating). The course includes: a visit to the Gucci and Ferragamo museums, an international guest lecture given by an expert from within the fashion industry, a personal project, a face-to-face interview to find out about one’s own potential and further study opportunities. Attending this course is an excellent first step in preparation for a training path in fashion, continuing with the four-year undergraduate programme in Business of Fashion or with the nine-month master in Fashion Brand Management. [-]

Adult Fashion Education Programs

Milan Fashion Campus
Campus Part time 2 - 4 weeks October 2017 Italy Milan

Adult Education Programs - Adult Courses Fashion Design & Fashion Styling Courses [+]

Why Study in Milan Fashion Campus Because Milan Fashion Campus in Milan is the only school that offers courses profesional fashion also directed to adults, also because the courses are open all the Year round - with Enrollment every Monday. We believe that everyone should have the chance to access learning to spread their full potential. This is why we offer a range of courses designed to meet your needs. Whether you are looking to improve your CV and career chances, learn something for fun, or you are watching to get back into work, have a look to our courses . Adult Learning Fashion Courses Click on following link for more Info Women's Wear Design Fashion Styling Lingerie & Swimwear Trend Forecasting Accessories Design Bridal Wedding Design Italian Language & Fashion Design Request Information Course Learning Outcomes - Use of Adobe programs: Adobe Photoshop & Illustrator - Sketching techniques for design and technical drawing - Material knowledge - Gain Italian way of stylizing fashion - Gain ability to communicate new trends in a visual clear way - Gain ability to create for your future clients the target conscious fashion looks - learn how to dress your Style Level: Beginners, ( The courses equires knowledge of the use of computers, otherwise there will be a extra charge ) Material: Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop computer - USB Memory stick - Photoshop - Illusrator (30 day trial version okay for Photoshop and Illustrator programs) Available Schedule Duration Daytime 1 month -Full-Time- 4 days a week (Monday to Thursday) Fee: €2.100 Daytime 1 month - Part-Time - Morning or afternoon - 4 days a week (Monday to Thursday)Fee: € 1.700 Daytime 3 weeks - Full-time - 4 days a week (Monday to Thursday) Fee: € 1.800 Daytime 2 weeks - Full-time - 4 days a week (Monday to Thursday) Fee: € 1.500 In Comination with 20 hours Italian Language Course PLUS 300 euro [-]

Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus 2 weeks October 2017 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Best Part time Course Studies in Fashion Communication in Italy. Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Fashion Image Consulting

Haute Future Fashion Academy
Campus 2 weeks October 2017 Italy Milan

The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. [+]

The perception that others have of us de nes our image and in uences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives. The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality. PROGRAMME Week 1 Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous Personal style: form of communication and social affirmation Creating a personal style: analysis of personality, body proportions and personal objectives Accessories: the final touch that makes the difference Week 2 Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion Conduct and etiquette to enhance the public image The fashion image consultant: instruments and competencies The personal shopper: instruments and competencies Final project: developing your own book of trends and style [-]

Fashion Journalism

Haute Future Fashion Academy
Campus 2 weeks October 2017 Italy Milan

The universe of fashion is in constant evolution and this evolution gains a special value when shared by clients and potential customers. The fashion journalist’s main challenge is to translate fashion and its creativity in a universal language without losing a single nuance of its fascination. [+]

Best Part time Course Studies in Fashion Communication in Italy. Magazines, social medias and blogs are essential communication and idea-sharing tools in fashion. The universe of fashion is in constant evolution and this evolution gains a special value when shared by clients and potential customers. The fashion journalist’s main challenge is to translate fashion and its creativity in a universal language without losing a single nuance of its fascination. A high priest of the mysteries of fashion who reveals and in uences with art and sensitivity. The Fashion Journalism Summer Campus will enable students to combine the love of writing with the interest in fashion and acquire the skills to become a fashion journalist using different media formats. Students will also gain understanding of the fashion world, developing their own critical thinking. PROGRAMME Week 1 Fashion journalism and its contemporary evolution Differences between online fashion journalists and fashion bloggers The most important fashion weeks in the world Fashion magazines: international overview Magazines and brands websites The formats: advertisements, editorials and advertorials Week 2 Magazine and brands: communication context Professional ethics fundamentals The articles: the review of a fashion show The “shopping column” Lifestyle articles The fashion oriented interview [-]

Fashion communication - Spring Semester

IED – Istituto Europeo di Design Florence
Campus 15 weeks February 2017 Italy Florence

The Fashion Communication semester programs at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Communication program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Spring Fashion Communication semester program forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy. A prime example is the Fashion Communication and Events course, which in 2011 saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a Mano for the Future”, during the Pitti Uomo fashion week. The event was created with Fendi and involved strategic communication and interviews carried out with new media instruments including Facebook, Twitter, YouTube, YouStream and using Ipads, Iphones and other video sources to create a worldwide live participatory experience. This Fashion Communication semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. [-]

Fashion Marketing and Communication - Academic Year - Fall intake

IED – Istituto Europeo di Design Florence
Campus 30 weeks September 2017 Italy Florence

The Fashion Marketing and Communication - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The Fashion Marketing and Communication - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. The Academic Year has a rolling enrolment policy that allows participants that enrol by december 31st are eligible for a 10% discount on the tuition fee. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Best Part time Course Studies in Fashion Communication in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH The Academic Year in Fashion Marketing and Communication is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The first part of the program introduces the Communication subjects and focuses in particular on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The Marketing courses develop further the themes dealt with in the first part of the program which involve the understanding of the commercial and industrial processes of the Fashion industry, including visual merchandising, business plans, pricing and strategic planning through traditional and new media. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus 30 weeks February 2017 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Advanced Study Program in Stylist for Fashion

IED – Istituto Europeo di Design Rome
Campus 7 months March 2017 Italy Rome

The Course in Fashion Stylist aims at training experts in the field of spectacularization, trends and habits,professionals having a good education, an aesthetic sense, taste, and creative versatility. The Course will train an interpreter of the image and communication objectivesfor the characters of advertisements, events, photographic services, and advertising videos, who is able to interact with directors, photographers, stylists and managers in order to create an emotional and relational impact even by coordinating all other involved people. [+]

Best Part time Course Studies in Fashion Communication in Italy. THIS PROGRAM IS TAUGHT IN ITALIAN The Course in Fashion Stylist is addressed to graduates in Performing Arts, Sociology, Communication Science, and Architecture, to those holding a Fine Arts, Fashion or Styling diploma from private schools, and professionals working in the fashion and set design fields as well as costume designers who want to improve their knowledge in the styling field. Structure: The training pathway includes theoretical lessons and lab activities, photo shootings, visits to fashion houses, meetings and seminaries with authors, directors, photographers, journalists, cool hunters, set designers and stylists working in the publishing field. [-]

Fashion design - Research and creativity - Fall Semester

IED – Istituto Europeo di Design Milan
Campus 1 semester September 2017 Italy Milan

The Creative Collections semester is conceived and structured as a comprehensive overview of the Italian leaders in fashion and textile design: professionals, companies, trademarks, events and trade fairs connected with the world of style. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Creative Collections semester is conceived and structured as a comprehensive overview of the Italian leaders in fashion and textile design: professionals, companies, trademarks, events and trade fairs connected with the world of style. The Creative Collections semester focuses on three main objectives: - The acquisition of a multidisciplinary methodology needed to produce a collection; - Application of the expression languages and representation tools of the industry; - Master the fundamental skills and techniques necessary to design clothing collections and to supervise technical development, choice of fabrics and coordination. The “project work” semester is structured around courses that introduce the Italian design system, understanding company and marketing dynamics, analyzing current trends in interior design in terms of language, and understanding form and materials. Students will use their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Students enrolling in semester programs at the IED have the option to extend to a full Academic Year program by adding an additional semester either in the same field or different discipline or they can opt for the Two City Option by enrolling in an additional semester at another IED location offering semester programs. Currently only IED Florence and Milan offer this option. This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. Academic Program DESIGN METHODOLOGY FASHION PATTERN MAKING AND TAILORING TECHNIQUES INTRODUCTION TO KNITWEAR MENSWEAR COLLECTION PROJECT PERSONAL DESIGN AND PORTFOLIO TECHNICAL DRAWING TECHNOLOGY OF MATERIALS TEXTILE PATTERN DRAWING WOMENSWEAR COLLECTION PROJECT [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

Best Part time Course Studies in Fashion Communication in Italy. FASHION BUSINESS In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan. Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector. By attending the annual course in Fashion Business it is possible to gain access to one of the Master course provided by HFFA, in line with the acquired skills. Study Plan Fashion Marketing Concept Fashion Marketing Strategies Fashion Retail & Distibution Fashion Merchandising & Visual Fashion Promotion Fashion Product Management Fashion Collection Management Fashion Buying Fashion Design & Brand Analysis [-]