Course in Fashion Communication in Florence in Italy

View all Course Studies in Fashion Communication 2017 in Florence in Italy

Fashion Communication

If you’re looking to continue your personal development with a multitude of study options either online or in a classroom, law courses are for you. Specific study topics typically include intellectual property, commercial law and regulatory theory.

A course in fashion Communication seeks to enable students enrolled in the program to be able to create and manage integrated communication strategies that are geared towards realizing fashion marketing goals.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Florence is one of the most populous city of Italy. This place is known for its Art institutions. Moreover, institutions like Florence University of Arts are dedicated to providing good quality art based education. These educational institutions focus on over all grooming of the students.

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Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 Italy Rome

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Course Studies in Fashion Communication in Florence in Italy. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

Fashion Writing and Communication

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month December 2016 Italy Florence

An insight into the visionary yet provocative figure of the one who can communicate fashion at journalistic, corporate or commercial level, with the ability to find the right statement for different purposes, a word player who persuades individual and collective opinions. [+]

An insight into the visionary yet provocative figure of the one who can communicate fashion at journalistic, corporate or commercial level, with the ability to find the right statement for different purposes, a word player who persuades individual and collective opinions. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Sociology of Imaginary (art& fashion, psychology, anthropology, subcultures), Fashion Writing (journalism, writing rules, editing), Strategic Planning (copywriting, advertising, integrated communication planning), Style Management (digital styling, p.r. and networking, blogging). Two museum visits - to Gucci and Ferragamo, a lecture from an international industry expert, a personal project and a face-to-face interview to determine your potential and future study possibilities are all included in the course. Opting for this course is the perfect way to start your education in fashion, continuing with the four-year undergraduate in Business of Fashion or the nine-month master in Fashion Marketing & Communication. [-]

Fashion Product Communication

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

A course to become familiar with the very recent profile of somebody who can engage with a new, sophisticated client in search of small-quantity artisanal dresses, jewels and accessories which are stylish, distributed globally yet appreciated by VIPs as well. [+]

Course Studies in Fashion Communication in Florence in Italy. A course to become familiar with the very recent profile of somebody who can engage with a new, sophisticated client in search of small-quantity artisanal dresses, jewels and accessories which are stylish, distributed globally yet appreciated by VIPs as well. The study plan features: Craft to Business (operations for textile, knitwear and leather goods), Product Management (sourcing, elements of merchandising, quality management), Fashion Enterprise (business intelligence, start-up, project management), Product Communication (presentation materials, show room, b2b communication), Style Management (digital styling, p.r. and networking, blogging). Included in the course are visits to the Gucci and Ferragamo museums, an international guest lecture, an individual project and a personal consultation about your prospects within the fashion industry, including your options for further study. Enrolling on this course is a first-rate beginning to your education in fashion, ideally continued with the four-year graduate in Fashion Management or with the nine-month master in Fashion Enterprise. [-]

Fashion Buying

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

An introduction to the most contemporary version of the fashion buyer; the one finding the perfect sale format for mono brand stores and department stores, luxury boutiques and concept stores, bricks and mortar and e-commerce, focusing on clothing as well as all kinds of accessories. [+]

An introduction to the most contemporary version of the fashion buyer; the one finding the perfect sale format for mono brand stores and department stores, luxury boutiques and concept stores, bricks and mortar and e-commerce, focusing on clothing as well as all kinds of accessories. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Buying (buying techniques, sales and retail management), Retail Concept (trends and formats, displays, multi-sensorial communication), Retail Marketing (consumer behaviour, shop management and performance). You will have the opportunity to visit the Gucci and Ferragamo museums, attend a lecture given by a fashion industry expert and conduct an individual project. A one-on-one consultation about your personal potential and further study opportunities also forms part of the course. Fashion Buying is the perfect first step on the fashion education path, ideally continued with the four-year undergraduate in Fashion Management or with the nine-month master in Luxury Retail Management. [-]

Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

A course which gives you the privilege of entering the fashion system in the guise of brand manager; the one shaping, preserving, renewing, communicating and marketing an identity in its singularity, [+]

Course Studies in Fashion Communication in Florence in Italy. A course which gives you the privilege of entering the fashion system in the guise of brand manager; the one shaping, preserving, renewing, communicating and marketing an identity in its singularity, a complete profile endowed with both visionary and managerial skills. The study plan features: Brand Research (psychology, anthropology, sociology of imaginary), Brand Identity (innovation, business design and brand building), Brand Strategy (trend spotting, marketing, positioning, competition and uniqueness), Brand Management (merchandising, distribution and legal affairs), Brand Communication (brands and designers, fashion media, digital media, shows and event curating). The course includes: a visit to the Gucci and Ferragamo museums, an international guest lecture given by an expert from within the fashion industry, a personal project, a face-to-face interview to find out about one’s own potential and further study opportunities. Attending this course is an excellent first step in preparation for a training path in fashion, continuing with the four-year undergraduate programme in Business of Fashion or with the nine-month master in Fashion Brand Management. [-]

Fashion communication - Spring Semester

IED – Istituto Europeo di Design Florence
Campus Full time 15 weeks February 2017 Italy Florence

The Fashion Communication semester programs at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Communication program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Spring Fashion Communication semester program forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy. A prime example is the Fashion Communication and Events course, which in 2011 saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a Mano for the Future”, during the Pitti Uomo fashion week. The event was created with Fendi and involved strategic communication and interviews carried out with new media instruments including Facebook, Twitter, YouTube, YouStream and using Ipads, Iphones and other video sources to create a worldwide live participatory experience. This Fashion Communication semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. [-]

Fashion Marketing and Communication - Academic Year - Fall intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks September 2017 Italy Florence

The Fashion Marketing and Communication - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The Fashion Marketing and Communication - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. The Academic Year has a rolling enrolment policy that allows participants that enrol by december 31st are eligible for a 10% discount on the tuition fee. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Course Studies in Fashion Communication in Florence in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH The Academic Year in Fashion Marketing and Communication is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The first part of the program introduces the Communication subjects and focuses in particular on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The Marketing courses develop further the themes dealt with in the first part of the program which involve the understanding of the commercial and industrial processes of the Fashion industry, including visual merchandising, business plans, pricing and strategic planning through traditional and new media. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2017 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]