Course in Design in Sao Paulo in Brazil

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Design

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

With the growth of digital media, design jobs are in high demand. If you are good with technology and have an eye for designs, masters program in design could be for you.

Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people.

It’s the largest city in Brazil, and this has seen a system of numerous public and private higher education learning centres. Some of the globally recognized universities such as University of Sao Paulo, Pontifical Catholic University of Sao Paulo and Sao Paulo State University are located here.

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Oneyear Course In Jewelry Design

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 184 hours April 2017 Brazil São Paulo

JEWELRY DESIGN The course has been carefully crafted for professionals in the fashion industry, craftsmen, architects and designers who seek to dominate manufacturing practices, preparation and projetação. [+]

Course Studies in Design in Sao Paulo in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught JEWELRY DESIGN The course has been carefully crafted for professionals in the fashion industry, craftsmen, architects and designers who seek to dominate manufacturing practices, preparation and projetação. Duration: 184 hours Home: October / 2015 End: October / 2016 Module in IED São Paulo: 144 hours Days: Saturdays and Sundays - from 9am to 12pm and from 14h to 17h The syllabus is distributed in the modules described below. International module: 40 hours ABOUT THE COURSE The course in Jewelry Design offered by the Istituto Europeo di Design - IED São Paulo, which stimulates and exercises the student to create the jewelry design, to know the jewelery techniques, the history of Joia and its applications on the market today. The methodology has emphasis on research, reflection and practice. The student will be led to a dip in the jewelry world, having access to different interfaces offered by the market. The teachers, who have extensive knowledge and experiences in the industry, instigate a more realistic view of the current market and its opportunities. TARGET AUDIENCE The course Jewelry Design was designed especially for professionals who want to expand their knowledge of more specific and focused in Jewelry Design. The national and international competitive environment requires a professional attitude within strict standards, where knowledge of manual or manufacturing techniques, retail knowledge and its applications are necessary to conquer a space in this market. OBJECTIVE The course's goal is to enable the student to perform Jewelry Designer functions, professional and completely, putting it in a favorable outlook on the current jewelry market. COURSE PROGRAM Taught modules at the European Institute di Design - IED São Paulo History and theory of design Joia Illustrative Jewelry design and technical Basic jewelry (Bench) 3D design Processes Gemology Planning and Collection Development Overview of the current market Jeweler Lectures and workshops with industry professionals. MINIMUM QUORUM The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. [-]

Oneyear Course In Retail Design & Visual Merchandising

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 184 hours April 2017 Brazil São Paulo

The course provides a comprehensive understanding of this profession, the market has prompted due to the development of distribution channels, changing consumer habits and the segmentation / retail specification. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The course provides a comprehensive understanding of this profession, the market has prompted due to the development of distribution channels, changing consumer habits and the segmentation / retail specification. Duration: 184 hours Home: October / 2015 End: October / 2016 Module in IED São Paulo: 144 hours Days: Saturdays and Sundays - from 9am to 12pm and from 14h to 17h The syllabus is distributed in the modules described below. International Module: 40 hours ABOUT THE COURSE The course One Year in Retail Design & Visual Merchandising (VM) at the Istituto Europeo di Design - IED São Paulo offers a broad understanding of the profession, the market has prompted due to the development of distribution channels, changing consumer habits and the segmentation / retail specification. The course is guided by three fundamental principles: creativity, strategy and dynamism. The curriculum will address subjects ranging talk about retail design, visual merchandising, consumer behavior, branding, showcase, product exhibition and others. The student will develop the project of a store, taking into account the product, branding, consumer profiles, technology, and specific exercises to create thematic, furniture shop windows and displays for specific products. In addition to lectures, workshops will be offered at partner stores FDI for practical application of the content. TARGET AUDIENCE The course of Retail Design & Visual Merchandising was thought mainly in retail professionals seeking improvement in the profession. It is designed to provide technical, artistic and intellectual support to architects, interior designers, the decorators, the product and fashion designers, advertisers, professionals in the retail area and other interested parties. GOAL The goal is to bring the student what's Retail Design and Visual Merchandising, their differences and complementarities, fields, importance this part to the strategies in retail and creating a strong visual identity that will stand out in the market. Be attentive to the needs, wants and expectations of your customer is present and important every minute. Meeting this demand is not just to prepare a beautiful showcase and an excellent interior design to the shop, but converge marketing strategies, forecasting of socio behavioral trends, logistics of goods, among other techniques, to achieve a single result: customer loyalty the client and conversion into sales. COURSE PROGRAM Marketing & Branding in Retail Design Consumer and Market Coolhunting RD and VM Storytelling Visual Merchandising Concept Store Design Music Branding Fragance Branding Design Thinking Psychology of consumption + Neuromarketing Final design of Retail Design Photo related to the work done by the students of IED São Paulo: Luciana Nakao, Maria Julia Dodi Cabianca, Sarah Soler, Soraia Maria da Silva MINIMUM QUORUM The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. [-]

Oneyear Course In Shoes & Bags - Design And Business

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 208 hours April 2017 Brazil São Paulo

Creative Course in Shoes & Bags - Design and Business offered by the Istituto Europeo di Design - IED São Paulo, in partnership with IED Milan and IED Firenze is an advanced program for training shoes and handbags designers, as well as entrepreneurs or executives who want to work in this area. [+]

Course Studies in Design in Sao Paulo in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught O Creative Course in Shoes & Bags - Design and Business offered by the Istituto Europeo di Design - IED São Paulo, in partnership with IED Milan and IED Firenze is an advanced program for training shoes and handbags designers as well as entrepreneurs or executives who want to work in this area. Duration: 208 hours Home: April / 2016 End: Module in IED São Paulo: 144 hours (14 meetings of two days) Saturday and Sunday - from 9 am to 12 pm and from 14 to 17 h program content is distributed in 12 modules described below. International Module: 64 hours - International Extension in Milan and Florence - 12 days / 11 nights in September - Visit to Micam and Mipel fair - visit the upscale Fashion trade - classes with international teachers in units of IED Italy ABOUT THE COURSE Creative Course in Shoes & Bags - Design and Business offered by the Istituto Europeo di Design - IED São Paulo, in partnership with IED Milan and IED Firenze is an advanced program for training shoes and handbags designers, as well as entrepreneurs or executives who want to work in this area. The course runs over 14 meetings and includes a 12-day international module in Milan and Florence, totaling 208 hours of activities between March and December 2015. The activities are held on Saturdays and Sundays at the School's headquarters in Higienópolis neighborhood of São Paulo. TARGET AUDIENCE Training in Shoes & Bags - Design and Business was designed especially for professionals in the fashion industry, footwear and bags that seek to dominate the architectural design practice focused on the main demands of this market. The growing presence of products "Made in Brazil" on the international fashion scene has provoked the interest of professionals in improving their skills to the creation and production of high quality standard accessories with authorial design, either for production scale or shape artisanal, the large retail or the luxury segment. GOAL The course has the purpose to develop the potential of professionals to work successfully in all areas of footwear and bags market - from design and product design, through development of parts, the idealization of the brand, the strategic vision and market for the use of marketing tools, to marketing at all scales, reaching the final end retail. COURSE PROGRAM Taught modules at the Istituto Europeo di Design - IED São Paulo 1 - Strategic Design applied to product - 9 hours 2 - Trends and Consumer Behaviour - 9 hours 3 - International Trends - 9 hours 4 - Business Environment in Brazil and abroad - 9 hours 5 - Marketing applied to fashion - 9 hours 6 - Branding - 9 hours 7 - Product Development - 9 hours 8 - Collection Planning - Scholarships - 9 hours 9 - Collection Planning - Shoes - 9 hours 10 - Representation Techniques - 9 hours 11 - Product Design - 30 hours (distributed above the 10 meetings) 12 - Collection Project - 24 hours STUDY AREAS The methodology has emphasis on research and practice. Activities near the participant of the market reality. Teachers with extensive professional experience, propose students exciting challenges to applying the knowledge built and create innovative solutions. MINIMUM QUORUM The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. [-]

Extension Course In Basic Jewelry

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course features one of the oldest crafts of mankind: the jewelry. With an innovative methodology that involves structuring and creativity, the course provides knowledge of various metallurgical techniques, welding and finishing. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The course features one of the oldest crafts of mankind: the jewelry. With an innovative methodology that involves structuring and creativity, the course provides knowledge of various metallurgical techniques, welding and finishing. Start date: September Weekdays: 2nd and 4th fairs Time: 19h-23h Load Time: 48h Goal: The course is aimed at technical understanding of jewelry, giving the student the opportunity to carry to practice their ideas; understand the difficulties and limitations of craft production; and also create concepts that help in their future creations. Scenario: Today there is a big movement in industrial jewelery production towards increased use of software for the development of the work, which for artistic production is great. As technological processes take more space in the industry as opposed artisanal processes are increasingly valued and sought after by people who not only seek price but seek the possibility of having and being unique. Contents: - Cutting techniques, lime, sanding and drilling - Screed Ring - Screed Pendant - Ring abaloado - Structures in wire Material: Listing materials available at time of enrollment. Quorum: The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. Coordination: André Caperutto André Caperutto is an architect, artist and jeweler with extensive production from various metals and stones since 1997. He served as designer Mirandouro Jewelry and Cow Design and architecture, and has exhibited his works at Flavio Franco Atelier, Space Gallery Paludeto and Feninjer. It was selected to design and develop the trophy "Brazilian Women" Network awards woman looked prominent female personalities. Has extensive knowledge about the manipulation and adjustment of metals, Brazilian stones and crystals. [-]

Extension Course On Design Thinking

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 36 hours April 2017 Brazil São Paulo

Oxygenate the corporate structure of using a business model through design that addresses indeed an innovation culture in the process of creating and managing (Design Thinking). [+]

Course Studies in Design in Sao Paulo in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught Oxygenate the corporate structure of using a business model through design that addresses indeed an innovation culture in the process of creating and managing (Design Thinking). Starts: September Weekdays: 3rd fairs Time: 19h-23h Load Time: 36h Goal: Oxygenate the corporate structure in using a business model through design that addresses indeed an innovation culture in the process of creating and managing (THINKING DESIGN). Innovation is unrelated to see the world as it is but as it could be. The thought of design as a strategic tool, focused on innovation that is vital and is assuming an increasingly important role in day to day business. Contents: - Design Panorama focused on companies that use design as innovation; - What is Design Thinking? - Design human-centered - consumer experience - Process design thinking in business - Application exercises of Design Thinking and Design Quorum: The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. Coordination: Hulk Giannelli Hulk Giannelli is formed by the faculty of Industrial Design (design) FAAP in 2000, majoring in Industrial Design at IED - European Institute di Design (2012). Founder of HULKdesign - development of products and processes (2012). Founding partner of nodesign (2000-2009), development manager of new concepts / projects. Winner of numerous awards such as Idea, MCB, IF and Sansung. Currently lectures and workshops in the area of ​​innovation. Expert analyze the design of the optics of its production chain, from raw materials to delivery to the customer, using common analytical tools in management systems as PBS, Benchmark, chart, among others. [-]

Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. Coordination: Bruno Pompey Bruno Pompey's publicist, graduated from the School of Communications and Arts (ECA-USP), Doctor and Master of consumption, communication and semiotics at the University of São Paulo (USP-PPGCOM). Operates since 2004 in the trend market research, participating regularly practice and conceptual elaboration of the Trend Observatory, the Ipsos institute. Responsible for the Ibope institute semiotic studies, also participated in the preparation of the annual report Brazil: Context and Trends. He teaches graduate of Istituto Europeo di Design - IED São Paulo, which is also responsible for an extension course in Coolhunting. [-]

Graphic Design

Miami Ad School - São Paulo
Campus Full time 2 years October 2017 Brazil São Paulo

What Miami / ESPM can do for you? We set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking. [+]

Course Studies in Design in Sao Paulo in Brazil. graphic design Between the path of the left and the right, choose the middle. Who does graphic design need to have a restless mind. Because you choose more than one profession, chooses a lifestyle. Besides being an eye on trends and details, we need to keep an eye on ideas. Learning new ways of solving communication problems increasingly complex. Because the Miami Ad School / ESPM Graphic Design looks like this: beyond the brand, packaging, graphic piece. It may be a room, an interactive tool, a film. Everything can be design. Here the designer learns to be a conciliator. Joining the simple to the complex, the mundane to the extraordinary, the trade to copyright, classical to modern. Transforming each piece into a single job. Designers are people who look at the world with curiosity and desire to escape the ordinary and improve people's lives. What Miami / ESPM can do for you? We set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking. And how good creative, your work is to have good ideas. And you will be able to work in places where your good ideas are welcome: design offices, advertising agencies, production companies. PROGRAM BRANDING 1 This matter has two goals: to understand the branding vision and the process of creating a brand. In the first part, you will learn how to translate the values ​​of a company, product or service in a brand that differentiates the market, relevant and connect with the consumer. In the second part, it delves into the process of creating the brand, studying current practices, trends, and competitive benchmarks. BRANDING 2 This matter is also divided into two parts: Brand Architecture and Implementation of the brand. In architecture, you will understand the strategies for creating a brand, whether an individual or a family of marks, the pros and cons of each scenario and the elements that can be grouped: endorsements, descriptive, taglines, etc. In the second part, learn how to implement the brand, from the application guidlines to the launch of the brand. CONCEPTS INTERACTIVE Communication platforms have expanded and you, as a future designer needs to understand how they behave their projects, from printed to the screen of the iPad and smartphones. The subject aims to teach you the principles of interactivity applied to traditional media and digital media. New technologies such as augmented reality, QR codes, RFIDs, are explored in order to give more tools to develop creative solutions that surprise consumers anywhere: whether at the point of sale, packaging of products or when the consumer is in movement. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DESIGN AND LAYOUT The purpose of this subject is to present and discuss the principles and graphic design fundamentals. References will be presented, trends and market benchmarks through practical exercises and case studies of contemporary design. DESIGN EDITORIAL It is one of the most emblematic graphic design disciplines. The concepts grids, integration of illustration, photography and typography are the basis not only for the layout of magazines, newspapers and books but also to the new digital media. ADVANCED PACKAGING DESIGN This story deepens the study of packaging design by identifying the critical elements for a successful project: target audience, sales channel, product differentials, trends, costs and global markets. BASIC PACKAGING DESIGN More than a means of storing and transporting a product, packaging symbolically identifies the product and allows consumers a loving relationship like it. In many cases, the consumer does not dissociate the packaging of its contents, which are both expression and content attribute. For many companies, this is the only means of communication of their product to the market. In this matter, you will learn how the technical and communication aspects relate in a good packaging design. INFLUENCES DESIGN A trip by the facts that marked the history of modernism and graphic design as a communication force. As the culture moves influenced aesthetics and design development process today. BRAND EXPERIENCE You will learn how to drive brand value and its visual features for a complete experience that delights and surprises. Is developing a shop, a wayfinding project or event. In the projects, we will develop a three-dimensional perception and explore other senses than sight. BASIC PHOTOGRAPHY A good photo depends on two things: technical mastery, and photographic language. In this matter you will learn how to employ the resources of a digital SLR camera at the service of image formation. CREATIVE PHOTOGRAPHY IN STUDIO In this matter, you will learn the lighting techniques in the studio, the particularities of each type of project and issues related to the photography business, such as customer relations, how to charge for their work, etc. EXPERIMENTAL ILLUSTRATION Reflection on style and language, basic illustration technique exercises, perspective, anatomy, light, shadow and color. And the relationship between agency and producer of image, costs and contracts. VECTOR IMAGE AND PUBLISHING In this material, you will learn the vector image characteristics with the Adobe Illustrator program and the basic techniques of desktop publishing with Adobe InDesign. VISUAL IMPACT In this discipline, it will be encouraged to explore new possibilities and visual languages, creating and combining techniques. Question the established, change processes and learning by doing. A living room for experimentation in order to create amazing visuals. INTERACTIVE DESIGN The technology is increasingly integrated into people's lives, and the role of interactive designer is fundamental in this process. It's up to him, on the one hand, organize and simplify complex information, and on the other create environments and unforgettable experiences. GRAPHIC LANGUAGE Here is the ABC of art direction. It is an eminently practical course designed to complement the formation art director in a specific way in formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not. LANGUAGE FILM This is a discipline of creation with production vision. You will learn about storyboarding, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. ADVANCED IMAGE MANIPULATION Further study on imaging techniques. Notions workflow, blending modes, layer masks, transparency, arts application, human skin retouching, complex assemblies, etc. IMAGE MANIPULATION BASIC Learn the basic features of bitmap image, such as resolution, size, dimension, color depth. And the technical editing, imaging and illustration with Adobe Photoshop program. MOTION DESIGN Moving graphic design. Openings of films, video clips, vignettes and graphics packages for TV. In this matter you will learn how to think in time and create a visual audio piece. CREATIVE THINKING IN DESIGN Before worrying about the appearance that things are going to have, you need to find an innovative solution to a problem. How to get attention and get your message among many stimuli? How to win not only the mind but the heart of the people and create a lasting connection? In this matter we will discuss techniques, methods and different ways of thinking about the problem and the solutions. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. GRAPHIC PRODUCTION Learn the techniques of printing and finishing existing in the market, the pros and cons of each method and how to leverage these features to enhance your idea. IN 3D PROJECTS To draw an environment, an animation or a new product, 3D is an increasingly necessary tool in everyday life of the designer. You will learn the basics of modeling, texturing and lighting to apply to their projects. STUDENT COMPETITION This discipline is a litmus test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. ADVANCED TYPOGRAPHY The goal now is to understand the use of typography can enhance the message, either representing a word or associated with an image. The type as the primary driver of the idea. TIPOGRAFIA BASIC The use of typography is one of the most important foundations of visual communication. In this matter, we will study the history of classical and contemporary types and understand the characteristics that define the types and their applications. TYPEFACE DESIGN This discipline focuses on producing a typeface. The creative process begins with calligraphy, it passes through studies of form and proportion and ends with vectorization and production of the source file. USER EXPERIENCE DESIGN With the growth of social media, mobile phones and tablets, the user experience is becoming increasingly important for interactions with the brand in these environments are fully exploited. You will learn how interaction design techniques, usability, information architecture and design thinking. These concepts will help develop websites and applications that are innovative, easy to navigate and to present information in a clear and intuitive way. [-]

Art Direction

Miami Ad School - São Paulo
Campus Full time 2 years October 2017 Brazil São Paulo

If you want to be a director of brilliant art, the Miami Ad School / ESPM is your gym. Here you will do, redo and redo again. [+]

Art direction The Miami Ad School / ESPM is the cure for the creative inactivity. Creation is a muscle. If you stop using it atrophy. To face the market, an art director needs to be in top form. And that does not mean just make a layout p *. It takes more. Today, an art director creates, defines and even writes. That's right, an art director does everything a writer does. And, to boot, still need to have breath to do the layout. But there is a secret to reach this conditioning? Training. To be more specific, two years training. If you want to be a director of brilliant art, the Miami Ad School / ESPM is your gym. Here you will do, redo and redo again. Ie sweat shirt. For when the time H, you have plenty of gas to give. Because in today's world there is no room for inactivity, not in creation. BOOTCAMP Without a doubt, this is not simply a discipline, but an experience. And a great experience, we agree. The student, during a quarter, coexist together with planners and students will assemble communication strategies and design concepts and advertising campaigns in a great marathon. In addition to creative teachers, students have the opportunity to live with great planners of the market. INTEGRATED CAMPAIGNS In this course you will work hard. You will not think only of formats: prints, banners, films. You will think of a BIG IDEA. Something greater than can multiply across multiple platforms without losing strength or brilliance. Will understand that today all communication work is integrated. All actions talk to each other and are not just adapted copies. There is even a category at the Cannes Film Festival for this: Titanium and Integrated Lions Awards. PRODUCT DESIGN The world of ideas is not limited to traditional campaigns. Today the customer expects you to have ideas to improve his business. Bright ideas, fresh and that the consumer is involved. In this course the student will think something that can add to the product (example: speakers of Skol cans) and, from that idea, it created an integrated communication platform. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DESIGN AND LAYOUT This course develops skills in various styles and layout techniques, from the most basic to the most complete layout sketch. We emphasize the importance of not over-use the computer. The computer will never have an idea; you will not find their concepts in it. DIGITAL 1: BASIC CONCEPTS You are creative and know nothing about web? Now you are going to have to understand. The online world and the offline world are increasingly a single world. And all have to learn creative thinking ideas, no matter the means. In this first digital discipline, the student will have a balance of conceptual and technical part. But do not fear, we will not be boring. You will understand the communication scenario; as it was and where it goes; types of digital interfaces; digital technologies; forms of Internet advertising: banner with simple interaction / Richmedia / e-mail marketing; hot sites / websites / social networks, sponsored links and whatever else invented until the start of school. DIGITAL 2: CAMPAIGNS In this course you will think big digitally speaking. You will understand how to think the campaigns. Magnifying a creative concept in various digital formats. Have ideas that talk together and create an unforgettable experience for the consumer. Will discuss famous cases and think formats that do not exist yet. You will learn to think and use new technology, understand new vocabulary. DIGITAL 3: SOCIAL MEDIA AND MOBILE Nothing is much talked about, so celebrated in the world of technology than social media and mobile. No customer today worth its salt can stay out of social networks. You will study award-winning classic cases and learn to have ideas using social media. It will also understand that the mobile phone is the mainstream media of the 21st century. Will understand how to think an application for mobile and how to put this idea into a larger context. WRITING OF TRADE ROUTES The 30 seconds are not alone. Today, write a creative script has numerous advertising solutions. Whether it's TV commercial, film or other screens like cell phones and computadores.As linear and classical narratives coexist with the irreverence of the Internet and viral. MAKE BEAUTIFUL: SUBMIT YOUR GOOD IDEAS Present ideas is as important as having ideas. In this course you will learn how to best present their work. The best tell an idea. The make a well made board, just like the agencies fall under the major international awards. Will understand how to create a videocase. An integrated campaign today need a good videocase show. BASIC PHOTOGRAPHY This course will teach you the basic skills of photography, how the camera works, lenses and what type of film used for different types of conditions. Another goal is to teach you how to use the camera for creative visualization. Remember, this school totally discourages the use of photographs of image banks. The student must become a good photographer and never depend on a catalog of photographs taken by others. STUDIO PHOTOGRAPHY You will review studio lighting and studio problems and then deepen the types of difficult tasks that arise in a publicity photo studio. The tasks are varied: Unusual requirements of lighting, fashion, groups of people, color balance and portraits. You will study the photography business, including how to win / retain customers, how to charge for their work and to receive fair and deserved. GAMES The games area yields now more money every major Hollywood productions added. This is an audience that can not be neglected when we seek new channels for messages. This course aims to base the student with concepts games, boardgames, advergames, serious games and ARGs (Alternate Reality Games) as communication tools. Classes will be expository, with cases analysis, group discussions and some exercises in laboratories. ILLUSTRATION In this course you will have contact with the process of illustration, its techniques and styles. Learn how to communicate through the illustration in advertising, always emphasizing its basic concepts: light, shadow and perspective. RASTER IMAGE / MEDIA ELECTRONICS (PHOTOSHOP BASIC) The course teaches the student the concept of raster image through the Adobe Photoshop program use. Resolution, size, dimension, color depth, editing techniques, imaging and illustration. Color theory, production for electronic media, are among the topics covered. Merging the technical concepts required for classes that students acquire an understanding of the application with the practice of software, we take the student to seek their own solutions for the implementation of his ideas, separating creation and technique. IMAGE VECTOR / PRINTED MEDIA (ILLUSTRATOR / INDESIGN) The course teaches the student the concept of vector image through the use of Adobe Illustrator and InDesign programs. Starting with the design of the study and illustration students learn the basics of vector edition (anchor points and vectors) and illustration techniques using Adobe Illustrator program. After presentation of concepts about print media and editorial production students learn the basic techniques of desktop publishing with Adobe InDesign program. INTRODUCTION TO TYPOGRAPHY The purpose of this course is to make students fall in love the typographical form by studying the history of the types of printing. The important stylistic developments of the great designers types, past and present, are the design based types of printing. LANGUAGE FILM This is a discipline of creation with production vision. You receive information about storyboards, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. We will let you know that a creative opinion and help a film director in a production business. GRAPHIC LANGUAGE Here is the ABC of art direction. It is an eminently practical course designed to complement the formation art director in a specific way in formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not. ADVANCED PRINTED MEDIA: CONCEPTS AND VISUAL IDEAS Ok, you already know the basics. Now, will undergo to overcome and have very good ideas, above average. Bright ideas in content and execution. That fill the eyes of the most creative hard. This discipline is always given by a great art director of a large agency. As we said, we expect the worst even started. PRINTED MEDIA BASIC In this course, students learn a variety of advertising techniques that will help you think creatively. The first steps to understand art direction and how an idea works visually. PLANNING IS CREATIVE THING ALSO What is a strategy? Brand strategy versus creative strategy? Why is it important to understand a strategy? Increasingly have to understand the creative planning and organizing reasoning. You have to make the way before creating. You want to be creative? So all that concerns him. VIDEOCASE USING AFTER EFFECTS OF PRODUCTION Ok, you can think a videocase. But, you know, real, do? This discipline was created so that the student has technical support to develop, edit, and whatever else it takes to produce your videocase. This lecture is given by a teacher who produces videocases earning Lions at Cannes. This is no small thing. EDITORIAL: START WITH AN IDEA First discipline of advertising of course writing. His first contact with a more sophisticated propaganda vocabulary. Here you will understand that it all starts with learning to have ideas. Of all sizes and shapes. Learn writing techniques: developing texts and titles. Will take the first steps on conceptualization. Most of all, begin to develop a criterion. This will help you to distinguish what is a creative work and what is not. And, of course, will work great. STUDENT Competitions This course is an acid test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. Is not it a challenge? ADVANCED IMAGE PROCESSING Advanced techniques of Photoshop software. ADVANCED TYPOGRAPHY This discipline research leaders past and present in typographic design. The student reviews the history of the types and the extraordinary ancient designers of typefaces. Students apply what they learned to a variety of projects including posters, CD covers and booklets. EVERYTHING CAN BE MEDIA: OOH guerrillas In controversial discussions about the survival of commercial TV and double pages of the magazine, there is a need to explore other ways never before thought media. In this discipline, your creative idea will go to places she never thought of being. Be pieces out of home (the traditional billboards to sophisticated modern street furniture) or alternative parts or guerrilla. Think outside the box. USER EXPERIENCE Agencies are increasingly building lasting digital platforms for its customers. For these digital products are created, there are techniques derived from interaction design to help creative in the process. Among the subjects taught in the course are: research methodologies and synthesis, design thinking and strategy design, ideation processes aimed at creating digital products beyond main concepts of information architecture and usability. Storytelling VIDEO How to tell a transmedia story that unfolds across multiple platforms? How to make the brand to create their own content with the participation of their fans, so spreading your own story? In this lesson, we will see great success stories, learn to think for various media and meet professionals who are creating and producing transmídias stories to their customers. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. [-]