Course in Design in Rio de Janeiro in Brazil

View Course Studies in Design 2017 in Rio de Janeiro in Brazil

Design

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

With the growth of digital media, design jobs are in high demand. If you are good with technology and have an eye for designs, masters program in design could be for you.

Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people.

This city has many facilities to provide education at all levels. Some of the notable universities and colleges in this city are Rio de Janeiro State University and Federal University of Rio de Janeiro.

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Course Saperfare Furniture Design

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 240 hours March 2017 Brazil Rio de Janeiro

The furniture design course is a practical experience of creating furniture, covering all the necessary process, with occasional interventions of professionals from different areas and encouraging interaction between students. [+]

Course Studies in Design in Rio de Janeiro in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught 2nd Panel of Furniture Design Start Date: March Lessons: Monday and Wednesday - 19h30 to 22h30 + 10 Saturday - 10h to 17h Hours: 240 hours Portuguese language Practical experience of creating furniture, covering all osprocessos production, with professional interventions in various areas, stimulating interaction between students. DESCRIPTION AND OBJECTIVES The furniture design course is a practical experience of creating furniture, covering all the necessary process, with occasional interventions of professionals from different areas and encouraging interaction between students. The projects will be developed in collaboration with MMM (My Mobile Madeira), Company's sustainable furniture industry founded in 2006, segment hitherto unheard of in Brazil. According to an agreed briefing with the company, the student will develop a project starting from the observation of users to define the needs, frame the problem and find a solution. Following the manufacturing methods compatible with the reality and seeking to enrich them with new experiences, techniques and materials. The course provides a laboratory for manufacturing and testing of the prototypes during the development of the project and in collaboration with the MMM, a final prototype will be developed. This is an exercise in developing ideas, concepts and solutions for a new way of thinking about furniture. Along the way, students develop a product and mainly go a process for producing creative solutions applicable to more complex future challenges. TARGET AUDIENCE Students and professionals from the fields of design, architecture and related fields that plan to migrate to furniture design market, as well as people with experience in the furniture industry, interested to improve and enhance their knowledge. The course is an experience that simulates the professional reality. The subjects will be studied according to the project development process. COURSE TOPICS Cultural area: History of furniture design and knowledge of contemporary design. Discusses the history of design through the evolution of objects from the late nineteenth century to the present, the concept of applied arts in the definition of industrial design, with special attention to the production of Italian design in the second half of the twentieth century, Italian companies design. Technical Department and Technology: Manufacturing methods, type of materials, 3D modeling, representation of design, modeling lab. Projetual area: Simulation of a professional activity, with the direct collaboration with the company that will provide information of the production process and logistics to product development. Creating a product for a customer Students will develop practical and confidence in the process. A comprehensive experiment involving research and the definition of the concept, its development and its representation for project communication. The user-centered process, which focuses on the individual, social use and interaction with the planet. [-]

One Year Course In Graphic Design And Computer Graphics

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 200 hours March 2017 Brazil Rio de Janeiro

The course One Year Graphic Design and Infographics addresses the knowledge of graphic design and practice, highlighting the infographics as exercise and formalization of an architectural design thinking. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Start Date: March Lessons: Monday and Wednesday - 19h30 to 22h30 + some Saturdays from 10h to 14h Hours: 200 hours Portuguese language DESCRIPTION AND OBJECTIVES The course One Year Graphic Design and Infographics addresses the knowledge of graphic design and practice, highlighting the infographics as exercise and formalization of an architectural design thinking. Search in theory and history contextualization necessary for the development of a conscious and consistent practice. The course aims, quickly, to promote the transition of students and professionals in the graphic design area, presenting tools and methods for creating and analyzing, developing drafting skills and creating projects. The course begins with a historical overview of graphic design as a practice and method. It presents the fundamentals of graphic design, typography and composition from the construction of knowledge collaboratively and learning through practice, laboratories, workshops and projects. Shows different approaches to research, survey and analysis of data and information to address information design, infographics and data visualization. The course lectures, practical exercises, presentation and analysis of cases. TARGET AUDIENCE Students and professionals of diverse backgrounds who wish to migrate to the graphic design area. The course also serves professionals who want to learn more about the techniques and methods of computer graphics or recycle and improve their design practice. Prerequisites Basic knowledge of photoshop and illustrator. COURSE TOPICS 1. Graphic design - Presentation of graphic design fundamentals, its practice, history and theory. The design ideas as registration tools and criaçã graphical representation of laboratory realization. Development of posters series design. 2. Infographics - Presentation of methods and survey techniques, organization and data analysis. Construction and analysis of visual narratives. The design of information and infographics. Development infographic project. 3. TCC - Presentation of the universe and the possibilities brought by lively and interactive infographics. Data visualization laboratory achievement. Completion of course work development. THE STUDENT WILL LEARN - Brief history of graphic design; - The design and creation tool and recording ideas; - Fundamentals and graphic design bases; - Research, survey and analysis of information; - Computer graphics and information design; - Design Practice. [-]

One Year Course In Interior Design

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 270 hours March 2017 Brazil Rio de Janeiro

The course promotes an early and comprehensive contact with the activity of the interior designer, with an emphasis on project development of practical classes. Exploits the student so that it develop projects of harmonic, functional and relevant environments. [+]

Course Studies in Design in Rio de Janeiro in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught 2nd Panel of Interior Design Start Date: March Lessons: Monday and Wednesday - 19h30 to 22h30 + some Saturdays - 10h to 17h Hours: 270 hours Portuguese language The course promotes an early and comprehensive contact with the activity of the interior designer, with an emphasis on project development of practical classes. Exploits the student so that it develop projects of harmonic, functional and relevant environments. It also provides contact with leading professionals in the local scene, who bring their practical experience to the classroom. The approach is objective and practical with content in various formats: lectures, project development workshops, workshops, lectures and guided tours. The intention is to introduce students to the professional reality of the area, giving notions about the processes and tools needed to develop interior designs. TARGET AUDIENCE People with an interest in interior design who want to start a design practice in the area. The course caters to both professionals with training and / or experience in other fields who wish to migrate to the interior design market and young people seeking to start their studies in the area. THE STUDENT WILL - Expand your repertoire of solutions and architectural and visual references. - Having contact with different design methodologies and different types of spaces. - Be introduced to the processes and tools needed to develop interior designs. - Become familiar with the specific vocabulary of the discipline and the important issues to think about the production of interior design today. COURSE TOPICS - Practical exercises of Interior Project development. - Study of issues relating to the history of design and architecture, as well as the current context of discipline. - Language and graphic expression. - Integrated Projects: design lighting, furniture etc. - Getting started technical and constructive aspects. [-]

Extension Course In Coolhunting - Trend Research

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2017 Brazil Rio de Janeiro

The special course of Cool Hunting - Trends Research enables students to practice research method coolhunting which is widely used in trends research firms, advertising agencies, areas of R & D, branding and innovation. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Provide tools for monitoring trends and movements of a market in continuous transformation. 5th Class of Coolhunting Start Date: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 60 hours Portuguese language Description and Objectives: The special course Cool Hunting - Trends Survey enables students to practice coolhunting research method that is widely used in trends research firms, advertising agencies, areas of R & D, branding and innovation. The student will be encouraged to reflect on the present moment, putting it in contact with theories and topics that generate debates on contemporary and preparing it to prepare thought for new behavioral trends. Another goal is to present the professional who works as coolhunter, what it does, how is your day to day, placing the student in touch with research sources and to professionals already active in this market as well as exercising the practice as coolhunter, putting the student researcher in the situation trends, with the supervision of teachers. The course aims to: - Provide tools for monitoring trends and movements of a market in continuous transformation; - Complement the training of professionals who want to be at the forefront of their fields; - Stimulate thinking about the consumption and the modern consumer; - Encourage and foster an innovative and critical thinking to the development of new products and services; - Denaturalize concepts ready and encourage long-term thinking; - To offer the student the possibility of experience to capture innovation through the supervised fieldwork. Target Audience: Professionals and students of the area of ​​design, fashion, communication, advertising, marketing and anthropology. Course topics: - Individuals, consumption and consumer society. - Trends, fads and fashions. - Cities, streets and behavior in the urban environment. - Technological innovations and their influence on the individual's behavior. - Research and ethnography: leave the field. Preparation and choice of methodologies. - How to search? What to watch? What research? - How to make a coolhunting report. - The daily life of a coolhunting professional. - Analysis, selection and organization of field data. - The different and new sources of research. - How to identify what is "hot"? - Global behavior and the relationship with the site. - Field research supervised by teachers. What the student will learn? - Understand what they are and how to structure consumer behavior trends and how to capture their signals. - Understanding culture on contemporary material. - Understanding urban anthropology and urban ethnography. - Urban ethnography practice. - Practice in the preparation of a trend research: collection, research and analysis tools. - Practice in the preparation of trend research reports (coolhunting). - Understanding on the management of coolhunter research career. - Reflection about the consumption and the modern consumer. * The IED Rio reserves the right to postpone the course if you do not get a quorum. Coordination: Flavia Mendonça Flavia Mendonça is a journalist and graduated in Fashion from UFRJ and UVA, respectively. It worked for ten years in the area, which specializes in issues related fashioned, design, and consumer behavior trends for international companies specialized in trend research as WGSN, Stylus, Trend buero, as well as magazines and websites JC Report, L 'Officiel Brazil, Condé Nast Traveller, Lonely Planet, ABC Design, among others. Freelancer, also served with branded content and marketing strategies and market research for companies such as Melissa, Dell Anno, Bake and Lambretta Watches. He served as a lecturer and researcher at the Center for Future Scenario of the Pontifical Catholic University / PUC-Rio (2007-2012). [-]

Extension Of Ongoing Strategic Design

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2017 Brazil Rio de Janeiro

Course objective is to encourage critical thinking and creative and architectural design capabilities, using the Strategic Design as a tool. [+]

Course Studies in Design in Rio de Janeiro in Brazil. THIS PROGRAM IS IN PORTUGUESE Taught Encourage critical thinking and creative and architectural design capability using Strategic Design as a business tool. 4th Panel of Strategic Design Start Date: March Lessons: Monday and Wednesday - 19h30 to 22h30 Hours: 60 hours Portuguese language Description and objectives: Course objective is to encourage critical thinking and creative and architectural design capabilities, using the Strategic Design as a tool. The methodology is interactive and collaborative, giving priority to focus on research, reflection of new opportunities and concepts. Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students the challenges, experiences and opportunities related to Design, Innovation and Strategic Design. Target Audience: Professional design, architecture, advertising and related fields. Prerequisites: Knowledge of design and higher education. Course topics: The Strategic Design Course follows the methodology of the innovation process through Design Thinking. Module 1: Understanding - Case Design Strategy. - Innovation. - Design, Design Thinking and Strategic Design. Module 2: Plan - Technical Research and Research. - Methodologies and Processes of Strategic Design. - Knowing a Strategic Design agency. - Sustainability in the development and practice in projects. - Branding and Strategic Design. - "Windows Strategic Design": Encounters with invited professionals working in different areas such as: Creative Economy, Policies to Encourage Design, Crowndfunding, Mobility, Education and Service Design. Module 3: Acting Guided by a multidisciplinary team, students will be encouraged to undertake a project by the Design Thinking methodology. The workshops will be theoretical and practical, using the principle of learning by doing. What the student will learn? - New ways of looking and thinking, using the Strategic Design as a design tool. - Conceptualize, develop, design and communicate innovative ideas. - Look closely at its features and capabilities, developing skills and attitudes to professional autonomy. - A new network of people open to talks and debates on design, strategy and innovation. - Knowledge and practice of Design Thinking methodology. Coordinator: Daniel Pan Daniel Pan holds a degree in Industrial Design and Product Design from UFRJ and with great professional experience in factories and major design agencies. Today is a partner and Design Manager at Crama Strategic Design. Manages multidisciplinary teams in strategic design projects focused on innovation: environments, exhibitions, shops, franchise models, furniture and packaging for clients such as Hi, Metro Rio, O Globo, Diageo, Valley, Ipiranga, Rio2016, Sonangol and Technos. * The IED Rio reserves the right to postpone the course if you do not get a quorum. [-]

Art Direction

Miami Ad School - Rio de Janeiro
Campus Full time 2 years October 2017 Brazil Rio de Janeiro

In Miami Ad School / ESPM an art director is done the way the market wants: complete. The Miami Ad School / ESPM is a school of global excellence. Here you will learn how to make, remake and do it again. [+]

Art direction More than letting beautiful, it needs to think creatively. In Miami Ad School / ESPM an art director is done the way the market wants: complete. Do the layout is no longer enough. An art director needs to know how to create, conceptualize and even write. As if that were not enough, you can learn in one of the most beautiful cities in Brazil: Rio de Janeiro. The world's eyes are focused here. How about turn their eyes to the world? The Miami Ad School / ESPM is a school of global excellence. Here you will learn how to make, remake and do it again. After that, you will be able to take your career to where you want. They say to shine you have to be in the right place at the right time. So if you have not woke up, here's a tip: The time is now. The place is Rio de Janeiro. In the end, go missing adjectives to describe their work, as well as lacking to describe Rio. PROGRAM INTEGRATED CAMPAIGNS In this course you will work hard. You will not think only of formats: prints, banners, films. You will think of a BIG IDEA. Something greater than can multiply across multiple platforms without losing strength or brilliance. Will understand that today all communication work is integrated. All actions talk to each other and are not just adapted copies. There is even a category at the Cannes Film Festival for this: Titanium and Integrated Lions Awards. PRODUCT DESIGN The world of ideas is not limited to traditional campaigns. Today the customer expects you to have ideas to improve his business. Bright ideas, fresh and that the consumer is involved. In this course the student will think something that can add to the product (example: speakers of Skol cans) and, from that idea, it created an integrated communication platform. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DESIGN AND LAYOUT This course develops skills in various styles and layout techniques, from the most basic to the most complete layout sketch. We emphasize the importance of not over-use the computer. The computer will never have an idea; you will not find their concepts in it. DIGITAL 1: BASIC CONCEPTS You are creative and know nothing about web? Now you are going to have to understand. The online world and the offline world are increasingly a single world. And all have to learn creative thinking ideas, no matter the means. In this first digital discipline, the student will have a balance of conceptual and technical part. But do not fear, we will not be boring. You will understand the communication scenario; as it was and where it goes; types of digital interfaces; digital technologies; forms of Internet advertising: banner with simple interaction / Richmedia / e-mail marketing; hot sites / websites / social networks, sponsored links and whatever else invented until the start of school. DIGITAL 2: CAMPAIGNS In this course you will think big digitally speaking. You will understand how to think the campaigns. Magnifying a creative concept in various digital formats. Have ideas that talk together and create an unforgettable experience for the consumer. Will discuss famous cases and think formats that do not exist yet. You will learn to think and use new technology, understand new vocabulary. DIGITAL 3: SOCIAL MEDIA AND MOBILE Nothing is much talked about, so celebrated in the world of technology than social media and mobile. No customer today worth its salt can stay out of social networks. You will study award-winning classic cases and learn to have ideas using social media. It will also understand that the mobile phone is the mainstream media of the 21st century. Will understand how to think an application for mobile and how to put this idea into a larger context. WRITING OF TRADE ROUTES The 30 seconds are not alone. Today, write a creative script has numerous advertising solutions. Whether it's TV commercial, film or other screens like cell phones and computadores.As linear and classical narratives coexist with the irreverence of the Internet and viral. MAKE BEAUTIFUL: SUBMIT YOUR GOOD IDEAS Present ideas is as important as having ideas. In this course you will learn how to best present their work. The best tell an idea. The make a well made board, just like the agencies fall under the major international awards. Will understand how to create a videocase. An integrated campaign today need a good videocase show. BASIC PHOTOGRAPHY This course will teach you the basic skills of photography, how the camera works, lenses and what type of film used for different types of conditions. Another goal is to teach you how to use the camera for creative visualization. Remember, this school totally discourages the use of photographs of image banks. The student must become a good photographer and never depend on a catalog of photographs taken by others. STUDIO PHOTOGRAPHY You will review studio lighting and studio problems and then deepen the types of difficult tasks that arise in a publicity photo studio. The tasks are varied: Unusual requirements of lighting, fashion, groups of people, color balance and portraits. You will study the photography business, including how to win / retain customers, how to charge for their work and to receive fair and deserved. GAMES The games area yields now more money every major Hollywood productions added. This is an audience that can not be neglected when we seek new channels for messages. This course aims to base the student with concepts games, boardgames, advergames, serious games and ARGs (Alternate Reality Games) as communication tools. Classes will be expository, with cases analysis, group discussions and some exercises in laboratories. ILLUSTRATION In this course you will have contact with the process of illustration, its techniques and styles. Learn how to communicate through the illustration in advertising, always emphasizing its basic concepts: light, shadow and perspective. RASTER IMAGE / MEDIA ELECTRONICS (PHOTOSHOP BASIC) The course teaches the student the concept of raster image through the Adobe Photoshop program use. Resolution, size, dimension, color depth, editing techniques, imaging and illustration. Color theory, production for electronic media, are among the topics covered. Merging the technical concepts required for classes that students acquire an understanding of the application with the practice of software, we take the student to seek their own solutions for the implementation of his ideas, separating creation and technique. IMAGE VECTOR / PRINTED MEDIA (ILLUSTRATOR / INDESIGN) The course teaches the student the concept of vector image through the use of Adobe Illustrator and InDesign programs. Starting with the design of the study and illustration students learn the basics of vector edition (anchor points and vectors) and illustration techniques using Adobe Illustrator program. After presentation of concepts about print media and editorial production students learn the basic techniques of desktop publishing with Adobe InDesign program. INTRODUCTION TO HYPERMÍDIA (FLASH BASIC) The course teaches the student which is hypermídia and how to produce it, starting with the planning and routing passing through drawings production techniques, animations, websites, etc., as well as basic concepts of programming and interactivity using the Adobe program Flash. INTRODUCTION TO TYPOGRAPHY The purpose of this course is to make students fall in love the typographical form by studying the history of the types of printing. The important stylistic developments of the great designers types, past and present, are the design based types of printing. LANGUAGE FILM This is a discipline of creation with production vision. You receive information about storyboards, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. We will let you know that a creative opinion and help a film director in a production business. GRAPHIC LANGUAGE Here is the ABC of art direction. It is an eminently practical course designed to complement the formation art director in a specific way in formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not. ADVANCED PRINTED MEDIA: CONCEPTS AND VISUAL IDEAS Ok, you already know the basics. Now, will undergo to overcome and have very good ideas, above average. Bright ideas in content and execution. That fill the eyes of the most creative hard. This discipline is always given by a great art director of a large agency. As we said, we expect the worst even started. PRINTED MEDIA BASIC In this course, students learn a variety of advertising techniques that will help you think creatively. The first steps to understand art direction and how an idea works visually. PLANNING IS CREATIVE THING ALSO What is a strategy? Brand strategy versus creative strategy? Why is it important to understand a strategy? Increasingly have to understand the creative planning and organizing reasoning. You have to make the way before creating. You want to be creative? So all that concerns him. VIDEOCASE USING AFTER EFFECTS OF PRODUCTION Ok, you can think a videocase. But, you know, real, do? This discipline was created so that the student has technical support to develop, edit, and whatever else it takes to produce your videocase. This lecture is given by a teacher who produces videocases earning Lions at Cannes. This is no small thing. EDITORIAL: START WITH AN IDEA First discipline of advertising of course writing. His first contact with a more sophisticated propaganda vocabulary. Here you will understand that it all starts with learning to have ideas. Of all sizes and shapes. Learn writing techniques: developing texts and titles. Will take the first steps on conceptualization. Most of all, begin to develop a criterion. This will help you to distinguish what is a creative work and what is not. And, of course, will work great. STUDENT Competitions This course is an acid test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. Is not it a challenge? ADVANCED IMAGE PROCESSING Advanced techniques of Photoshop software. ADVANCED TYPOGRAPHY This discipline research leaders past and present in typographic design. The student reviews the history of the types and the extraordinary ancient designers of typefaces. Students apply what they learned to a variety of projects including posters, CD covers and booklets. EVERYTHING CAN BE MEDIA: OOH guerrillas In controversial discussions about the survival of commercial TV and double pages of the magazine, there is a need to explore other ways never before thought media. In this discipline, your creative idea will go to places she never thought of being. Be pieces out of home (the traditional billboards to sophisticated modern street furniture) or alternative parts or guerrilla. Think outside the box. USER EXPERIENCE Agencies are increasingly building lasting digital platforms for its customers. For these digital products are created, there are techniques derived from interaction design to help creative in the process. Among the subjects taught in the course are: research methodologies and synthesis, design thinking and strategy design, ideation processes aimed at creating digital products beyond main concepts of information architecture and usability. Storytelling VIDEO How to tell a transmedia story that unfolds across multiple platforms? How to make the brand to create their own content with the participation of their fans, so spreading your own story? In this lesson, we will see great success stories, learn to think for various media and meet professionals who are creating and producing transmídias stories to their customers. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. [-]

Graphic Design

Miami Ad School - Rio de Janeiro
Campus Full time 2 years October 2017 Brazil Rio de Janeiro

In Miami Ad School / ESPM, the student learns to have a look of a graphic designer, and most importantly, learn that there is nothing without a good idea. For this, we set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking. [+]

Course Studies in Design in Rio de Janeiro in Brazil. Graphic design You know what the Rio de Janeiro has to do with graphic design? All. Copacabana sidewalk to the curves of the Sugar Loaf, the colors of Rocinha, even colossal beauty of Christ. Everything is design. In Miami Ad School / ESPM, the student learns to have a look of a graphic designer, and most importantly, learn that there is nothing without a good idea. For this, we set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking. Thus, you will be able to work in places where your good ideas are welcome: design offices, advertising agencies, production companies. After all, the graphic design is this: the union of the right inspiration with a great idea. And here, for us, the inspiration Rio de Janeiro gives you, the good ideas the Miami Ad School / ESPM teaches you. PROGRAM BRANDING 1 This matter has two goals: to understand the branding vision and the process of creating a brand. In the first part, you will learn how to translate the values ​​of a company, product or service in a brand that differentiates the market, relevant and connect with the consumer. In the second part, it delves into the process of creating the brand, studying current practices, trends, and competitive benchmarks. BRANDING 2 This matter is also divided into two parts: Brand Architecture and Implementation of the brand. In architecture, you will understand the strategies for creating a brand, whether an individual or a family of marks, the pros and cons of each scenario and the elements that can be grouped: endorsements, descriptive, taglines, etc. In the second part, learn how to implement the brand, from the application guidlines to the launch of the brand. CONCEPTS INTERACTIVE Communication platforms have expanded and you, as a future designer needs to understand how they behave their projects, from printed to the screen of the iPad and smartphones. The subject aims to teach you the principles of interactivity applied to traditional media and digital media. New technologies such as augmented reality, QR codes, RFIDs, are explored in order to give more tools to develop creative solutions that surprise consumers anywhere: whether at the point of sale, packaging of products or when the consumer is in movement. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DESIGN AND LAYOUT The purpose of this subject is to present and discuss the principles and graphic design fundamentals. References will be presented, trends and market benchmarks through practical exercises and case studies of contemporary design. DESIGN EDITORIAL It is one of the most emblematic graphic design disciplines. The concepts grids, integration of illustration, photography and typography are the basis not only for the layout of magazines, newspapers and books but also to the new digital media. ADVANCED PACKAGING DESIGN This story deepens the study of packaging design by identifying the critical elements for a successful project: target audience, sales channel, product differentials, trends, costs and global markets. BASIC PACKAGING DESIGN More than a means of storing and transporting a product, packaging symbolically identifies the product and allows consumers a loving relationship like it. In many cases, the consumer does not dissociate the packaging of its contents, which are both expression and content attribute. For many companies, this is the only means of communication of their product to the market. In this matter, you will learn how the technical and communication aspects relate in a good packaging design. INFLUENCES DESIGN A trip by the facts that marked the history of modernism and graphic design as a communication force. As the culture moves influenced aesthetics and design development process today. BRAND EXPERIENCE You will learn how to drive brand value and its visual features for a complete experience that delights and surprises. Is developing a shop, a wayfinding project or event. In the projects, we will develop a three-dimensional perception and explore other senses than sight. BASIC PHOTOGRAPHY A good photo depends on two things: technical mastery, and photographic language. In this matter you will learn how to employ the resources of a digital SLR camera at the service of image formation. CREATIVE PHOTOGRAPHY IN STUDIO In this matter, you will learn the lighting techniques in the studio, the particularities of each type of project and issues related to the photography business, such as customer relations, how to charge for their work, etc. EXPERIMENTAL ILLUSTRATION Reflection on style and language, basic illustration technique exercises, perspective, anatomy, light, shadow and color. And the relationship between agency and producer of image, costs and contracts. VECTOR IMAGE AND PUBLISHING In this material, you will learn the vector image characteristics with the Adobe Illustrator program and the basic techniques of desktop publishing with Adobe InDesign. VISUAL IMPACT In this discipline, it will be encouraged to explore new possibilities and visual languages, creating and combining techniques. Question the established, change processes and learning by doing. A living room for experimentation in order to create amazing visuals. INTERACTIVE DESIGN The technology is increasingly integrated into people's lives, and the role of interactive designer is fundamental in this process. It's up to him, on the one hand, organize and simplify complex information, and on the other create environments and unforgettable experiences. GRAPHIC LANGUAGE Here is the ABC of art direction. It is an eminently practical course designed to complement the training of demaneira specific art director on formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not. LANGUAGE FILM This is a discipline of creation with production vision. You will learn about storyboarding, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. ADVANCED IMAGE MANIPULATION Further study on imaging techniques. Notions workflow, blending modes, layer masks, transparency, arts application, human skin retouching, complex assemblies, etc. IMAGE MANIPULATION BASIC Learn the basic features of bitmap image, such as resolution, size, dimension, color depth. And the technical editing, imaging and illustration with Adobe Photoshop program. MOTION DESIGN Moving graphic design. Openings of films, video clips, vignettes and graphics packages for TV. In this matter you will learn how to think in time and create a visual audio piece. CREATIVE THINKING IN DESIGN Before worrying about the appearance that things are going to have, you need to find an innovative solution to a problem. How to get attention and get your message among many stimuli? How to win not only the mind but the heart of the people and create a lasting connection? In this matter we will discuss techniques, methods and different ways of thinking about the problem and the solutions. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. GRAPHIC PRODUCTION Learn the techniques of printing and finishing existing in the market, the pros and cons of each method and how to leverage these features to enhance your idea. IN 3D PROJECTS To draw an environment, an animation or a new product, 3D is an increasingly necessary tool in everyday life of the designer. You will learn the basics of modeling, texturing and lighting to apply to their projects. STUDENT COMPETITION This discipline is a litmus test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. ADVANCED TYPOGRAPHY The goal now is to understand the use of typography can enhance the message, either representing a word or associated with an image. The type as the primary driver of the idea. TIPOGRAFIA BASIC The use of typography is one of the most important foundations of visual communication. In this matter, we will study the history of classical and contemporary types and understand the characteristics that define the types and their applications. TYPEFACE DESIGN This discipline focuses on producing a typeface. The creative process begins with calligraphy, it passes through studies of form and proportion and ends with vectorization and production of the source file. USER EXPERIENCE DESIGN With the growth of social media, mobile phones and tablets, the user experience is becoming increasingly important for interactions with the brand in these environments are fully exploited. You will learn how interaction design techniques, usability, information architecture and design thinking. These concepts will help develop websites and applications that are innovative, easy to navigate and to present information in a clear and intuitive way. [-]