Course in Business Studies in Milan in Italy

View Course Studies in Business Studies 2017 in Milan in Italy

Business Studies

If you’re looking to continue your personal development with a multitude of study options either online or in a classroom, law courses are for you. Specific study topics typically include intellectual property, commercial law and regulatory theory.

A program in Business, Economics and Administration, intends to further the student’s understanding of the business world. This program often incorporates theory with real world application. With this course, one can be the head in various business departments.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

For all those who are interested in studying Fashion and latest trends Milan is the best place to go. It has all the good training institutions which provide good quality education at a reasonable cost. University of Milan and Polytechnic University of Milan are some of the well-known universities.

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Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Course Studies in Business Studies in Milan in Italy. Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Luxury Bag Design

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Luxury Bag Design Summer Campus is designed to provide an approach to the world of bags in a professional and tangible manner, providing fundamental expertise about design techniques, an in depth look at material and fabric selection, and an analysis of production techniques, trends, and decorative styles that are all part of this important accessory’s history. [+]

For women, a bag is a fashion statement as well as a practical and comfortable solution they carry with them at all times throughout the course of daily life. Bags are an indispensable accessory; they celebrate personality and represent a true object of desire able to satisfy all needs and aesthetical cravings. It is an object that has also captured men’s attention, particularly in the last few years. The Luxury Bag Design Summer Campus is designed to provide an approach to the world of bags in a professional and tangible manner, providing fundamental expertise about design techniques, an in depth look at material and fabric selection, and an analysis of production techniques, trends, and decorative styles that are all part of this important accessory’s history. PROGRAMME Week 1 Fashion trends & markets analysis of luxury accessories Historical research: explore and exploit past fashion trends Creative research: learn how to nd inspiration for designs from art and nature, when travelling, in films and literature Analysis of target consumers Week 2 The planning of a collection: preliminary layout, organisation and development of a luxury bag collection Workshop: introduction to digital design software Preparation of the luxury bag collection book: materials, shapes, technical sheets Presentation of the final project [-]

Short course - Entrepreneurship

European School of Economics
Campus Full time 3 - 6 months January 2017 Italy Milan

The Short Course in Entrepreneurship & Leadership‘s main objective is to develop participants’ entrepreneurial skills and behaviour. [+]

Course Studies in Business Studies in Milan in Italy. The Short Course in Entrepreneurship & Leadership‘s main objective is to develop participants’ entrepreneurial skills and behaviour. The modules are designed for those individuals willing to utilise and further develop their own creative potential aiming selfdevelopment and as a consequence to grow and further develop their current and future businesses opportunities. Entrepreneurship is a practical concept. That is the reason we designed modules based on case study methodology and interactive team work activities exploring diversity of participants background. Models and framework derived from multiple global case studies are utilised as tools to unleash participants’ insights leading to sustainable learning. Next Starting Dates: January / April / September The course is made up of 4 modules (modules may be subject to change and may vary according to the ESE center): Entrepreneurial Management and Ethical Leadership Creating and Re-creating Corporate Entrepreneurial Culture International Business Decision Making E-Business and E-Commerce Course Duration: 3 months = 120 in-class hours + revision/reading week + exam week Internship (optional): 3 months Internship (optional) Students who intend to participate in an internship must first undergo an assessment by the ESE Placement Officer. Upon being deemed eligible, host companies will be decided together with the Placement Officer who will assist the student in obtaining an internship at the company of choice. Candidates must submit a CV and undergo a successful interview for their acceptance. Course structure Each module holds a weekly 3-hour class (total 12 hours per week, Monday to Friday) Assessment Mid Term Assessment (30%) Final Assessment (70%) Entry requirements: Application form High School or Undergraduate Degree Diploma Résumé / CV (include reference to all previous education) Personal Statement Intermediate command of the English language (TOEFL/IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 online application fee Internship programme: Students will undergo an assessment with the ESE Placement Officer, so as to determine their eligibility for an internship placement. The placement office will assist eligible students in obtaining an internship fitting their profile and career objectives. Credits & Recognition: No ECTS credits awarded. Upon completion of the programme, students receive a Certificate of Attendance awarded by the European School of Economics. [-]

Short course - Marketing

European School of Economics
Campus Full time January 2017 Italy Florence

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules - Innovation Development and Management - E-Business and E-Commerce - International Strategic Marketing - Consumer Behaviour - Integrated Marketing Communication - International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Entry Requirements: Application form, completed correctly A first degree in a relevant subject or an equivalent level professional qualification* Resume / CV + personal statement Two letters of recommendation IELTS/ TOEFL score Three photographs (passport size) Photocopy of passport/ID Application fee (£50) - to be paid online here or addressed to the European School of Economics NB: All non-English documents must be officially translated. Internship Programme: Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement. Professional Advantages: Participants will be able to expand into a wide range of careers such as brand management and product development to services and business-to-business marketing. In addition to training for these sectors, the course will prepare students to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. [-]

Short course - Management

European School of Economics
Campus Full time January 2017 Italy Florence

The ESE Specialised Programme in Management is designed to develop and contextualise managerial skills and acumen to ensure that managers dealing with international markets have the required understanding and insight for success in this field. [+]

Course Studies in Business Studies in Milan in Italy. Today’s managers are required to possess a diverse set of key skills and core competences that are essential to successfully plan, execute and evaluate a wide range of business activities. The ESE Specialised Programme in Management equips participants with the right combination of practical knowledge supported by theoretical foundations to hone their leaders skills The course offers a valuable insight into the field of Management that gives participants an advantage over the rest of the increasingly professionally prepared workforce in the market. The ESE Specialised Programme in Management is designed to develop and contextualise managerial skills and acumen to ensure that managers dealing with international markets have the required understanding and insight for success in this field. This will be achieved through critical thinking, teamwork, creativity, and personal development in a highly interactive and stimulating environment. Participants will be able to take responsibility to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in management. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the business sector. Students will have developed the skills to implement agreed effective and efficient solutions within the constraints of limited resources. Intake Dates: January, April, September Course Structure Students will take four of the following modules: Entrepreneurship and Leadership Globalised Information and Communication Systems International Project Management International Business Management Human Resources Management International Strategic Marketing Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Entry Requirements: Application form, completed correctly A first degree in a relevant subject or an equivalent level professional qualification Resume / CV + personal statement Two letters of recommendation IELTS/ TOEFL score Three photographs (passport size) Photocopy of passport/ID Application fee (£50) - to be paid online here or addressed to the European School of Economics NB: All non-English documents must be officially translated. Internship Programme: Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement. Professional Advantages: The aim of this specialised course is to provide a distinctive, inter-disciplinary and integrative educational programme for individuals seeking to consolidate their managerial achievements or prepare for a career at the highest levels of industry. Participants will have increased competitive advantage by possessing a dynamic balance of solid academic knowledge and essential practical skills. The programme thus aims to provide learners with a progressively higher level of understanding and critical awareness of the main issues in strategic management, and of the associated concepts, models and techniques. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. [-]

Preparatory Course in Fashion English Language

Accademia del Lusso
Campus Full time 3 months July 2017 Italy Milan

Course objectives: to prepare students in the English language, introduce them to Made in Italy, and provide them with knowledge of some important elements of the fashion and luxury system. [+]

Preparatory courses are available to those who have already enrolled onto a Master’s, 1-Year Intensive, or 3-Year Course at Accademia del Lusso. They take place during the months before each academic year starts, usually between July and October. Preparatory Courses are directed at students who would like to improve their language skills before beginning their subsequent Fashion or Design course at Accademia del Lusso. They also serve to help students take the first step towards a successful integration into their new social and professional environment in Milan. Course objectives To prepare students in the English language, introduce them to Made in Italy, and provide them with knowledge of some important elements of the fashion and luxury system. Some of the subjects taught in this programme English Language: grammar & comprehension of texts Technical jargon related to the Fashion Sector Made in Italy & Italian Luxury Industry International Markets Structure Duration: 3 months Attendance Mode: Full-time (compulsory) Language: English Limited class size Entry requirements Must be already enrolled on a Master’s, 1-Year Intensive, or 3-Year Course at Accademia del Lusso. [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 Italy Florence

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Course Studies in Business Studies in Milan in Italy. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso
Campus Full time 10 weeks April 2017 Italy Milan

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests. Course Objectives The course aims to: Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks Students carry out two full-time week-long projects based on real fashion company orders. [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus Full time 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

Course Studies in Business Studies in Milan in Italy. FASHION BUSINESS In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan. Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector. By attending the annual course in Fashion Business it is possible to gain access to one of the Master course provided by HFFA, in line with the acquired skills. Study Plan Fashion Marketing Concept Fashion Marketing Strategies Fashion Retail & Distibution Fashion Merchandising & Visual Fashion Promotion Fashion Product Management Fashion Collection Management Fashion Buying Fashion Design & Brand Analysis [-]

Course in Celebrity Fashion Design

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques. [+]

Course in Celebrity Fashion Design

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques.

This course will give you the possibility to approach to the world of fashion in a modern and stylish way !

 

Course Learning Outcomes

Level: Beginners

Material : Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop Computer - USB Memory stick - Photoshop (30 day trial version okay)... [-]


Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2017 Italy Milan

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

Course Studies in Business Studies in Milan in Italy. The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be explored using a variety of examples from theory to investigate the potential for inquiry to bring to light current fashion practices. week 2 Milan During the second week, the course will focus on the analysis of the Chinese company context from the 80s to the present, in order to understand how to delocalize and internationalize a business in China. An analysis of the current fields in which companies have to compete will be made, from visual merchandising to distribution. Participants will also be given a brief introduction to the history of Chinese law and company law. An analysis of company agreements will be made with specific reference to the Chinese market. week 3 – Optional in Shanghai Participants will have the chance to meet the protagonists of the local fashion and retail industry by visiting the showrooms of Chinese brands and understand the design and production realities of the Shanghai fashion industry. Local and international professionals will present the challenges and issues of brand development in the Chinese market. [-]

Course in Fashion Business & Brand Management Intensive

Istituto Marangoni
Campus Full time 8 months February 2017 Italy Milan

Every fashion market has its own identity and rules, and not all promotional and sales techniques work at each level. When luxury is the game, the rules of the fashion business come into play. [+]

The Course The course of fashion business & brand management gives the students knowledge of the techniques and the methods used for the sales, promotion and the buying of luxury products. Simulated projects will allow students to use the business instruments and understand their application for complex fashion industry. Particular attention will be dedicated to business strategy, in such a way as to have a complete view of the variations and of the results obtained in different targets groups. The fashion business management professional is a key figure for fashion companies, within which they determine the best strategies to optimize economic, distribution and production aspects of the brand. Choosing the collection, determine the target and price bracket, understand the landscape, the competitors and the protection of the development of designs and plan actions for promotion and distribution channels, in collaboration with the design teams, production and sales, are just some of the responsibilities. The expert in fashion business management trained in the fashion and design school, Istituto Marangoni will be able to work in companies, consulting agencies, in related sectors, such as fashion, luxury and lifestyle. The graduate can apply their knowledge and abilities acquired during the course in the fields of marketing, advertising, communications, event planning, brand management, retail sales, visual merchandising, e-commerce and in the research of new trends. Learning Outcomes master the knowledge useful for identifying marketing strategies applied to fashion and luxury agencies with an international outlook; identify the processes linked to the fashion and luxury industries that work in the system of production; identify the legal aspects and the economic impact on the performance of a company through an economic analysis; evaluate the development of a product from design to the planning of a fashion collection; implement the communication aspects connected to the advertising campaign for product growth and a greater brand reputation; organize, manage and develop a retail sales network in reference to a particular target market; Course Themes the business of fashion fashion business management markets and the marketing of fashion management of fashion production management of retail sales fashion promotion [-]

Fashion Business

Istituto Marangoni
Campus Full time 3 weeks January 2017 Italy Milan

Istituto Marangoni gives you the opportunity to study at Europe’s top fashion and design school. We welcome students from all over the world. In just few weeks the students, wherever they come [+]

Course Studies in Business Studies in Milan in Italy. The Course Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course. Course Themes week 1 Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores. Analysis and comparison of styles. week 2 Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors. week 3 The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks. Portfolio definition and final assessment. [-]

Visual merchandising

Uptodate Fashion Academy
Campus Full time 1 month May 2017 Italy Milan

The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company. [+]

Visual merchandising

Classes will be taught both Italian and English

The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it.

The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.

Course Program:

-    Introduction to visual merchandising -    Definition and tasks of the visual merchandiser -    Retail trade -    The concept store -    Visual merchandising in clothing and accessories -    Visual merchandising and brand identity -    Retail management -    Research and analysis of visual merchandising latest trends -    The elements of visual -    The shopping windows and its rules -    Organization of the retail space -    The actions of visual merchandising: layout and display -    Lighting techniques -    Analysis of excellence examples... [-]


Fashion PR & Marketing Communication

Uptodate Fashion Academy
Campus Full time 1 month February 2017 Italy Milan

The course teaches all the principles needed to define an advertising plan, developing campaigns, organising presentations. [+]

Fashion PR & Marketing Communication

Classes will be taught both Italian and English

Communicating fashion means representing it through images, events, language, media.

The course teaches all the principles needed to define an advertising plan, developing campaigns, organising presentations.

Course Program

-    Corporate image -    Advertising strategies -    Corporate and institutional communication -    Contemporary fashion -    Fashion integrated communication -    Fashion marketing and luxury management -    Branding and distribution -    PR -    Relation techniques -    Fashion editing -    Writing -    Fashion, web, multimedia -    Advertising graphics... [-]