Course in Business Studies in Shanghai in China

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Business Studies

If you’re looking to continue your personal development with a multitude of study options either online or in a classroom, law courses are for you. Specific study topics typically include intellectual property, commercial law and regulatory theory.

A program in Business, Economics and Administration, intends to further the student’s understanding of the business world. This program often incorporates theory with real world application. With this course, one can be the head in various business departments.

China is seeking to promote the development of first-class universities. China's economy is already the world's second largest and is still growing. Experiencing its culture and understanding its market growth will boost your career.

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FASHION MARKETING & BRANDING

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. [+]

Course Studies in Business Studies in Shanghai in China. FASHION MARKETING & BRANDING Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-02 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. The aim of the program is to give you the essential skills to use the different tools in the marketing mix that allow a fashion or luxury brand to engage and build a relationship with its consumer. Overview Fashion and luxury companies have the specificity of selling desire and emotions as much as products, in which the aspect of creative design and the emotional resonance of the brand are part of the value being proposed to the client. As a result, the marketing of these brands must also be specific, in comparison to the marketing of fast-moving consumer goods. This program will help you to explore and understand this specificity and to contribute to creative brand marketing. You will begin by establishing a contextual view of how the fashion industry works, and of the landscape both of brands and of fashion media. This will allow you to position a specific brand within this competitive landscape, to define its personality and to create or update the story that it is telling to current and prospective clients. You will learn to identify and understand these clients, using data analysis, CRM tools and research into consumer behavior and emotions. You will explore the marketing mix, as applied to the fashion and luxury industry, particularly the different means of communication at a brand’s disposal, including print and digital advertising, public relations and events. In order to help you appropriate these means, you will be coached in creative concept generation. You will also look at the different major product categories and at the different strategies for distribution that are practiced in the sector. This framework will allow you to develop an integrated vision of the strategic marketing plan and its operational implementation. You will analyze the digital tools that are available to communicate seamlessly but differently with consumers – across websites, mobile technology and social media – as well as the techniques and strategies for generating and tracking online engagement. You will be assessed regularly on individual and group projects, participation, and against the learning targets of each of the major assignments. By the end of the program, you will have acquired a holistic understanding of the role of marketing and branding in the fashion and luxury business, and of the different tools in the marketing mix that a brand can activate in order to reinforce its identity and increase its sales. Your Profile - RECENT GRADUATE You are interested in the fashion and luxury industry, with the ambition to start a marketing career in this dynamic and creative sector. - YOUNG PROFESSIONAL You are a young professional with between one and three years of working experience in any role within the fashion and luxury industry, or in a marketing-related role in another sector. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You Will Learn - To understand the difference between a retailer and a brand - To position a fashion/luxury brand within the creative and economic landscape - To develop a marketing plan that draws upon all the tools of the marketing mix - To create marketing communications content that speaks in a consistent voice across multiple platforms, both offline and online - To engage digital tools that enhance an integrated marketing plan - To stage events that showcase a brand and/or a specific product launch - To produce different profiles of current or potential customers using market research and data analysis - To generate creative concepts in group and individual brainstorming sessions - To identify specific roles within marketing management that matches your skills and interests Modules The Context Marketing The Consumer Digital Working Creatively Branding Public Relations & Events Personal and Professional Progress Working Smart [-]

BOOST YOUR LUXURY BUSINESS IN CHINA

Condé Nast Center of Fashion & Design China
Campus Full time 6 days November 2017 China Shanghai

This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. [+]

BOOST YOUR LUXURY BUSINESS IN CHINA Mode: Executive Course Language: English Length: 30 hours (6 days) Date: 2015-11-13 to 2016-01-09 Tuition: 54,000RMB Application Fee: 200RMB Introduction This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. Overview This executive education course consists of three sessions of two days each. Each session will include talks by consultants based in China and working with international brands, as well as keynotes from expert practitioners in the field. There will also be panel discussions and practical, hands-on workshops. It addresses three key questions from the point of view of an international luxury brand in China: WHAT What is the story of your brand, its identity and the emotional promise to the consumer? This session will help you to define or re-define your brand identity, and to tell a brand story consistently across multiple platforms that speaks to the Chinese consumer. WHO Who are you talking to? Who are your current and prospective clients? This session will give you an understanding of the evolution of the Chinese consumer, and help you to use market research and big data analysis to define the motivations and behaviors of different consumer profiles, including residents of third- and fourth-tier cities and wealthy international travellers. HOW How can you use digital tools to tell this story more often and more effectively? This session will show you how to enhance your digital strategy in order to harness the full potential of this market, including a more effective use of social media, and the challenges and opportunities of e-commerce in China. Your Profile You are a manager with operational responsibility for an international brand focused on China, for instance, country manager, marketing and communications manager, digital manager, retail manager. You Will Learn - To define your brand identity and tell its story in a consistent way across multiple platforms – including the product itself, advertising, visual merchandising, and events - To adapt your brand story so that it speaks to a Chinese consumer without distorting its DNA - To understand the evolution of the Chinese consumer and define a series of consumer profiles - To use big data analysis and market research best practices to create enriched consumer profiles - To adapt your digital marketing strategy for the highly-connected and innovative Chinese digital landscape - To define and create a presence on social media and in e-commerce that is appropriate to your brand and to the local market [-]

FASHION MEDIA & DIGITAL COMMUNICATION

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Media & Digital Communication Program is a three-month immersion in the world of fashion media and communication, both print and digital. The aim of the program is to give you a comprehensive and practical view of fashion media. [+]

Course Studies in Business Studies in Shanghai in China. FASHION MEDIA & DIGITAL COMMUNICATION Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-16 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Media & Digital Communication Program is a three-month immersion in the world of fashion media and communication, both print and digital. The aim of the program is to give you a comprehensive and practical view of fashion media as a key partner for fashion and luxury brands to communicate with and engage their clients. Our excellent teaching team and access to an exceptional network of industry practitioners will give you a very concrete and applicable understanding of how the sector functions. Overview This program will give you a comprehensive overview of the different aspects of fashion media and digital communication and an understanding of how different roles function together to create a consistent finished product. You will analyze the role of communication within an integrated marketing strategy. Focusing in on magazines and digital platforms, you will learn how to develop content that speaks to a particular client in an established tone of voice, and how advertisers are attracted and engaged. You will see how editorial and advertising content is produced, and will have the opportunity to develop such content yourself through various workshops and group projects. Within the digital world, you will become familiar with the specific requirements of websites, social media and e-commerce platforms, in terms of creating content and analyzing consumer data to monitor and improve performance. You will be assessed regularly on individual and group projects, participation, and against the learning targets of the each of the major assignments. By the end of the program you will have a complete vision of the world of fashion media, and will have a better idea of how to pursue your future career. You will also have acquired the skills and the working methods to succeed in your chosen path. Your Profile - RECENT GRADUATE You are a recent university graduate with a Bachelor’s Degree in Fashion Design, Communications, Marketing or other relevant disciplines. You are interested in fashion and/or digital media, with the ambition of working in this dynamic and demanding field. - YOUNG PROFESSIONAL You are a young professional with between one and three years of work experience in communications (e.g., advertising agency, digital agency, media company) or fashion (e.g., marketing, retail). You are interested in boosting your career, with a focus on cutting-edge fashion media. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You will Learn - Understand the landscape of the fashion industry and of the print and digital media industry, both in China and internationally - Define a marketing communications strategy - Produce an integrated media plan that creates a seamless offline/online client experience - Draw upon the technical terms and skills you have acquired to produce and implement this media plan - Create content for fashion media print and digital platforms, including written text and visuals - Analyze research data to identify your client and to measure the success of your print and digital media actions - Identify functions/roles in the fashion media and digital communication sector that match your skills and interests - Develop the working style and mindset that is required to succeed, including the capacity to work both independently and collaboratively with a broad, cross-functional point of view Modules Fashion Communication Creating Print Content Creating Digital Content Digital Strategy & Operations E-commerce Social Media Fashion Styling Personal and Professional Progress Working Smart [-]

Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2017 China Shanghai

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be explored using a variety of examples from theory to investigate the potential for inquiry to bring to light current fashion practices. week 2 Milan During the second week, the course will focus on the analysis of the Chinese company context from the 80s to the present, in order to understand how to delocalize and internationalize a business in China. An analysis of the current fields in which companies have to compete will be made, from visual merchandising to distribution. Participants will also be given a brief introduction to the history of Chinese law and company law. An analysis of company agreements will be made with specific reference to the Chinese market. week 3 – Optional in Shanghai Participants will have the chance to meet the protagonists of the local fashion and retail industry by visiting the showrooms of Chinese brands and understand the design and production realities of the Shanghai fashion industry. Local and international professionals will present the challenges and issues of brand development in the Chinese market. [-]

Course: SJTU-Antai Global Summer School program

Shanghai Jiao Tong University Antai Global Summer School
Campus Full time 3 weeks June 2017 China Shanghai

Shanghai Jiao Tong University is pleased to offer the 2014 Antai Global Summer School program, scheduled on June 30 - July 18, 2014. [+]

Course Studies in Business Studies in Shanghai in China. Course: SJTU-Antai Global Summer School Program Shanghai Jiao Tong University is pleased to offer the 2014 Antai Global Summer School program, scheduled on June 30 - July 18, 2014. The challenging yet rewarding Antai Global Summer Program is a great opportunity for you to learn more about the business and culture in China. You will gain a deep understanding of the Chinese economy and culture with in-class coursework, company visits, social events and tours. What will you study 1. Academic sessions China’s economy and the challenges, Cross-cultural management in China Chinese consumer behaviour Leading people in China Strategic management of Chinese companies Chinese companies’ differentiating marketing Case study and Final project evaluation 2. Chinese language lessons 3. Executive speakers Senior knowledge expert from BCG China Senior Executives from MNC/SOE/joint ventures Successful Chinese Entrepreneurs Expats living in China speaking on China experience 4. Company visits: TBD (eg. 3M, Volkswagen, Yihaodian.com etc) 5. Cultural activities: Tea-making, pot-modelling, Zen practice, Chinese cooking lessons, acrobatic show, family dinners, country tours, etc. Successful graduates can earn 3 SJTU credits, equivalent to 6-8 ECTS. Career Opportunities Participants have opportunities to meet with senior executives and HR heads through company visits and corporate sessions. Faculty MBA professors and senior executive speakers Discipline Business & Economics Requirements 1. Candidates must be fluent in spoken and written English. TOEFL or IELTS scores optional. 2. Academic performance is above average. 3. Exchange students must be nominated by home university. Required level Open to current undergraduate and graduate students including MBA students from around the world. Open to students of all majors. [-]

Women Entrepreneurship and Leadership for Africa WELA

CEIBS Africa
Campus Part time 6 months November 2017 China Shanghai

WELA is a practical project-based programme that examines the issues, challenges and opportunities women face in creating, managing and leading companies in Africa. The programme is specifically designed for women [+]

WELA is a practical project-based programme that examines the issues, challenges and opportunities women face in creating, managing and leading companies in Africa. The programme is specifically designed for women entrepreneurs and is focused on enabling them to identify business opportunities and maintain viable and sustainable enterprises. CEIBS creates a supportive and participatory learning environment for the exchange of best practices and experiences, strategy development and skill building, working within the context of women's economic development priorities.

WELA aims to empower participants to develop mindsets and strategies for effectively managing their firms as well as their leadership and entrepreneurial careers. The programme provides technical training focused on strengthening competencies in project design and management, financial management, entrepreneurial marketing and innovation, leadership, and business sustainability to impact the enterprises implemented by the participants. Participants undertake practical field work projects throughout the duration of the programme. An important aspect of the programme is the China Immersion Module in Shanghai, where students in addition to their classwork have the opportunity to receive mentoring and coaching from successful Chinese women entrepreneurs.... [-]


Business Chinese Course

Shanghai Mandarin Garden Language & Culture Center
Campus Full time September 2017 China Wuxi

Business Chinese course is designed for necessary Chinese expression for daily commercial communication and skills. The items are organized in a conversation on communicative function against a [+]

 Business Chinese Course

Business Chinese course is designed for necessary Chinese expression for daily commercial communication and skills. The items are organized in a conversation on communicative function against a commercial Chinese background. You will learn some topice about ecomomic and commercial transaction between China and a foreign cuntry viewed as cross-cultural activities.

The topic including: commercial Chinese expression, polite social occasion of reception, greeting, introduction, apology and congratulating. shopping, traveling, bus riding, schedule arrangement, visiting , telephoning and appointment making. getting or giving a quotation, comment or statement appropriate expressions in consulting , giving a brief account of a company or product., negotiating, bargaining, writing or revising a plan, discussing a way to cooperate,company organization, formal meetings, schedule arrangement, advertising, complaint, recruitment, training employees, visiting a factory, cultural similarities and differences, delivery and payment, package insurance, at a trade fair, sign a contract, farewell dinner, etc.... [-]


Summer Programme: Business in China and Internship

Shanghai University of Finance and Economics with ECSA Global
Campus Full time 2 months June 2017 China Shanghai

Internship and Businesses Courses at the Shanghai University of Finance and Economics. 8 weeks in Shanghai: the fastest growing financial centre of the world. A unique summer opportunity. [+]

2013 Business in China Summer Programme

Internship and Businesses Courses at the Shanghai University of Finance and Economics. 8 weeks in Shanghai: the fastest growing financial centre of the world. A unique summer opportunity.

Programme DescriptionAs the world's fastest growing major economy, the largest exporter and the second largest importer, China increasingly influences world business and politics. The 2013 Business in China Summer Programme will develop your academic, cultural, linguistic and economic relationships with the rising superpower. Your Business in China Summer Programme is going to be unique in that it combines academic and professional development experiences in an elite Shanghai university.... [-]