Courses - Internet-Technologies in Marketing and Advertising

Russian State University For The Humanities

Program Description

Courses - Internet-Technologies in Marketing and Advertising

Russian State University For The Humanities

Courses - Internet-Technologies in Marketing and Advertising

Language: English

Time of courses: Spring

This course is available from the academic year 2012-2013

Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tactics, how to use internet-technologies. The course will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. The course provides solid foundations that are useful for explanation, prediction and control of electronic business activities.

What is covered in this Internet-Technologies in Marketing and Advertising Training?

  • Integrated Internet Marketing Communication
  • Internet Advertising 
  • Online Advertising vs. Offline Advertising
  • Internet Advertising&Marketing Formats 
  • Advertising Agencies and Interactive Media 
  • Internet Advertising & Marketing Strategies
  • Effectiveness Solutions in Online Advertising& Marketing 
  • Overview of digital marketing
  • How to get your site ranked by Google (SEO)
  • How to drive traffic to your site
  • Google Adwords (Pay per click advertising)
  • Email marketing and lead generation
  • Social media marketing (Facebook, YouTube, LinkedIn)
  • Using video on the web
  • How to analyse web traffic using Google Analytics
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date Sept. 2017
Place
Russia Moscow
Application deadline Request Info
End date Request Info
Duration Request Info
Price Request Info