Course in Fashion Visual Merchandising

Istituto Marangoni

Program Description

Course in Fashion Visual Merchandising

Istituto Marangoni

The Course

This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store.

Course Themes

week 1

Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows.

Project 1 • merchandising book.

The guidelines: uses and purposes.

week 2

Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping.

Project 2 • merchandising book.

The shop: image and window display.

week 3

Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”.

Project 3 • merchandising book.

The product: display and layout.

This school offers programs in:
  • English
  • Portuguese
  • Italian


Last updated January 6, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2017
June 2017
Duration
Duration
3 weeks
Full time
Price
Price
5,300 EUR
Information
Deadline
Start date Jan. 2017
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 3 weeks
Price 5,300 EUR
Full package. € 3.800 Tuition only-fee.
Start date June 2017
Place
Italy Milan
Application deadline Request Info
End date Request Info
Duration 3 weeks
Price 5,300 EUR
Full package. € 3.800 Tuition only-fee.