Postgraduate Diploma in Marketing
Successful marketing managers are committed to continuous learning and developing broad business acumen. The Postgraduate Diploma in Marketing provides the necessary skills for personal growth and leadership within a marketing environment.
Who is this programme for?
Enhance your skills and understanding of all facets of the marketing discipline and the process of creating a market-led organisation. As well as introducing you to the principles of marketing in both private and public sectors, the programme examines the effect of globalisation, the financial aspects of marketing decision-making, the implementation and management of service quality, the critical function of communications, and the processes and issues involved in developing and implementing strategic marketing plans.
The Postgraduate Diploma in Marketing (PGDipMkt) is a comprehensive 18 month, four trimester programme that commences with the Certificate in Management Studies (CertMS). It is available to anyone with demonstrated management potential, and several years’ practical experience in the business, government, or private sector. The PGDipMkt provides you with the marketing management education you need to get your managerial career path moving quickly and in the direction that you want.
In addition to lectures, the programme features a variety of learning activities, including workshops, simulations, seminars, case studies and team projects. The variety ensures a stimulating learning environment. We go out of our way to create a supportive atmosphere and - because interpersonal skills play such an important part in successful management – there is a strong emphasis on teamwork.
Our teaching schedule makes it easy for you to integrate study and full-time employment. The programme is taught in the evening at our Pipitea campus. Each course involves approximately 10 hours per week. Skills workshops will often be held on weekends. As a general guide, you will need to devote approximately 10 course hours per week (this includes lectures and tutorials or workshops, as well as group work, workshops, and private study time).
To gain entry into the Postgraduate Diplomas through meeting the requirements of the Certificate in Management Studies (CertMS), you must gain a B+ average or better over all courses.
A candidate for the Postgraduate Diploma in Marketing (PGDipMkt) before enrolment shall have:
- completed a Bachelor's degree or a postgraduate diploma from a New Zealand university or the Certificate in Management Studies (CertMS);
- three years of practical experience in management, sales or marketing or at a level acceptable to the Programme Director; and
- been accepted by the Programme Director as capable of proceeding with the proposed course of study.
Please contact the Programme Administrator to arrange an interview with the Director prior to applying online.
The PGDipMkt is a programme of part time study, evening classes. Thus, it is most unlikely that international students will be able to procure a study visa or student support for this programme.