Course - Electronic Business

Russian State University For The Humanities

Program Description

Course - Electronic Business

Russian State University For The Humanities

Course - Electronic Business

Language: English

Time of courses: Spring. This course is available from the academic year 2012-2013

This course is designed to provide an overview of E-Commerce models, applications, decisions and issues. Examples of materials covered in this course are E-Commerce Business and revenue models, E-Commerce Strategies and marketing concepts, specific applications such as B2B, web 2.0, E-Learning and E-Government, as well as technology, security and payments. This course will benefit students with an interest in working in an E-Commerce environment, starting their own E-Commerce business or evaluating E-Commerce activities.

Objectives

Upon successful completion of this course, students will be able to:

  • Outline a basic model of the Internet technology infrastructure
  • Assess E-Commerce strategies and applications, including online marketing, E-Government, E-Learning and global E-Commerce
  • Discuss the significance of Web 2.0 content and social networks in E-Commerce
  • Differentiate electronic marketplaces and give examples of E-tailing products and services
  • Compare B2B and B2C E-Commerce strategies, including market segmentation
  • Categorize advantages and disadvantages of different online payment options
  • Discuss common legal, ethical and tax issues in E-Commerce
  • Use the knowledge of online security issues to assess existing websites
  • Use the knowledge of the major E-Commerce revenue models to evaluate existing websites

Course Outline

ADMN 344: E-Commerce is divided into thirteen weeks as follows:

  • Topic 1: Overview of Electronic Commerce (EC)
  • Topic 2: E-Marketplaces (Auctions, Portals etc.)
  • Topic 3: E-Tailing Products and Services
  • Topic 4: Online Marketing and Online Consumer Behavior
  • Topic 5: Business- to-Business E-Commerce
  • Topic 6: E-Government and E-Learning
  • Topic 7: Web 2.0, Social Networks and Search Engine Optimization
  • Topic 8: E-Commerce Security
  • Topic 9: Payment Solutions and Order Fulfillment
  • Topic 10: E-Commerce Strategy and Global Issues
  • Topic 11: Legal, Ethical and Tax Issues
  • Topic 12: Launching an E-Commerce Business
  • Topic 13: E-Commerce Business Analysis Term Project
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date Sept. 2016
Place
Russia Moscow
Application deadline Request Info
End date Request Info
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