Fast-growing economies account for an increasing share of the global economic activity. These economies are now responsible for over half of the growth of the world output. Their impact on the world economy is of growing significance, as they industrialize, improve their infrastructure and rapidly develop their service sectors. Experts point out that in the foreseeable future fast-growing economies will account for the majority of the global output. Combined with rapidly growing spending power of the consumers in these economies, this is a new reality that multinational companies should not ignore.
To help global companies figure out their path to sustainable profitable growth in these fastgrowing economies, four schools from the BRIC countries – Fundação Dom Cabral (FDC) from Brazil, the Moscow School of Management SKOLKOVO from Russia, the Indian School of Business (ISB) from India and the School of Management at Fudan University from China – have, for the first time, joined forces to create a program which aims at unraveling the difficulties of tapping into the vast opportunities presented by fast-growing economies. This unique program brings together insiders’ perspectives from the partner schools and provides deeper insights into these economies. It also presents an integrated view of the BRIC countries, which should grow in relevance in the business portfolios of global companies.
The program will analyze and discuss each of the BRIC countries in 3 perspectives:
- Markets (B2B and B2C);
- Sources of efficiencies across value chains;
- Management practices that are effective in those countries.
The program will also allow participant companies to compare, discuss and reflect on the BRIC countries under a number of perspectives, helping to build integrated strategies for those countries. It offers a one-stop view on managing a global business portfolio across fastgrowing economies.
The objective of BRICs on BRICs is to provide global companies with the knowledge, skills and insights to successfully invest and operate in the BRIC countries.
Why is it important to invest and operate successfully in the BRIC countries?
- Rapid economic growth
- Growing middle class
- Higher profitable growth opportunities
Within its main objective, the program will discuss both the macro-perspectives of each of the BRIC’s economies and the micro-details of operational excellence models of companies that are successful in those countries.
As a result of attending the program, the participants will be able to position their companies for future profitable growth by:
- Making more informed and better decisions to take advantage of the market and value chain opportunities in each of the BRIC countries.
- Contrasting and combine investment opportunities across the four BRIC countries.
- Understanding and take advantage of the differences in management practices in each of the countries.
- Building networks with key influencers in government and private industry within each of the four countries.
- Building strong networks with their peers in the program.
Along the program participants will also develop an action learning project related to the strategy of their companies for fast-growing economies. The project is a tangible and immediate outcome of the program for sponsoring companies.
Structure and Content
Participants must attend the opening module, the closing module and at least two of the four country modules.
New York, USA - 27, 28 and 29 September 2010
Duration: 3 days
The objective of the opening module is to provide participants with a reference framework on fast-growing economies consisting of markets, source of efficiencies across the value chain, and source of management practices that work in those countries. In this module, participants will also have their first contact with an action learning project that they will develop within their organizations throughout the program. The objective of the project is to help in converting learning into practice, considering the content framework proposed for the program, and producing a tangible take away for the sponsoring companies.
Individual country modules - participants may choose from 2 to 4 country modules.
Belo Horizonte and São Paulo, Brazil - 22 to 26 November 2010
Hyderabad, India - 10 to 14 January 2011
Shanghai, China - 21 to 25 March 2011
Moscow, Russia - 16 to 20 May 2011
Duration: 5 days in each country
The objective of the country module is to explore the potential of each country as a market (B2B and B2C), as source of efficiencies in a global value chain and as a source of management practices. The program will examine in depth the potential of each market and help participants explore ways in which maximum benefit can be derived from them. It will present and discuss the comparative advantages of each country in global value chains for different industries.
In the country modules, participants will also get a better understanding of both managerial mindsets in each country and management practices that work in each country. The program will also explore how global companies are perceived in each country and the role they are expected to play in each particular society. Through the local networks of the four business schools, participants will have the opportunity to interact and initiate relationships with prominent senior executives and government officials.
Paris, France - 27, 28 and 29 June 2011
Duration: 3 days
The objective is to analyze and summarize the possibilities of value creation through fastgrowing economies: markets, global value chains and management practices. It will also explore the organizational alignment necessary for creating and appropriating value, considering an integrated view of the BRIC countries as part of the business portfolios of global companies. In this module, participants will examine how to take advantage of organizational design and alignment options for the exploitation of the business opportunities presented by fast-growing economies.