What's Your Digital Strategy?
If you don't have one, your business might not have a future.
From Apple's iPhone to Amazon's Kindle to online sites like YouTube, Facebook and Twitter, digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate.
If you want to stay in the game, you need to capitalize on these changes, and seize opportunities where others see obstacles.
In Advanced Digital Media Strategies (ADMS), world-class faculty, and media and entertainment industry experts will guide you through actual industry cases. They will show you how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.
By taking this program, you will:
•Understand the digital media value chain and how it can maximize your return-on-investment in every step of the digital media innovation and product development process
•Learn how to extract the maximum profit at every step of digital distribution
•Learn how underlying technologies affect the pricing of media products
•Become skilled at quickly responding to changes in the media landscape by re-developing and adapting your digital strategy
•Identify opportunities for using technological innovations to drive company growth and give your business an edge
•Gain insights that will help you determine whether digital product “innovations” or “product improvements” will actually succeed or fail in the marketplace
•Learn from the success and mistakes of media and entertainment companies that have implemented both winning and losing digital strategies
Who Should Attend
Mid-level to senior executives responsible for digital media strategy, marketing, advertising, distribution, syndication, content creation, innovation and product development in media and entertainment businesses
This school offers programs in: