Advanced Digital Media Strategies

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs

Program Description
EFMD Equis Accredited

Advanced Digital Media Strategies

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs

What's Your Digital Strategy?
If you don't have one, your business might not have a future.


From Apple's iPhone to Amazon's Kindle to online sites like YouTube, Facebook and Twitter, digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate.

If you want to stay in the game, you need to capitalize on these changes, and seize opportunities where others see obstacles.

In Advanced Digital Media Strategies (ADMS), world-class faculty, and media and entertainment industry experts will guide you through actual industry cases. They will show you how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.

Key Benefits

By taking this program, you will:

•Understand the digital media value chain and how it can maximize your return-on-investment in every step of the digital media innovation and product development process


•Learn how to extract the maximum profit at every step of digital distribution


•Learn how underlying technologies affect the pricing of media products


•Become skilled at quickly responding to changes in the media landscape by re-developing and adapting your digital strategy


•Identify opportunities for using technological innovations to drive company growth and give your business an edge


•Gain insights that will help you determine whether digital product “innovations” or “product improvements” will actually succeed or fail in the marketplace


•Learn from the success and mistakes of media and entertainment companies that have implemented both winning and losing digital strategies

Who Should Attend

Mid-level to senior executives responsible for digital media strategy, marketing, advertising, distribution, syndication, content creation, innovation and product development in media and entertainment businesses

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Nov. 2017
May 2017
Duration
Duration
3 days
Part time
Price
Price
4,300 USD
Information
Deadline
Start date Nov. 2017
Place
USA New York
Application deadline Request Info
End date Request Info
Duration 3 days
Price 4,300 USD
Start date May 2017
Place
USA New York
Application deadline Request Info
End date Request Info
Duration 3 days
Price 4,300 USD