Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the northwestern coast of continental Europe. The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons). England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University).

An advanced certificate is awarded after completing a post-Master’s scholastic program. It is ideal for individuals who would like further training within their occupation in order to improve their chances for a promotion or to increase their workplace responsibilities.