Advanced Certificate in Strategic Brand Management

London School of Business and Finance (LSBF)

Program Description

Advanced Certificate in Strategic Brand Management

London School of Business and Finance (LSBF)

This is a dedicated specialist programme designed to foster strategic thinking and develop the skillset required to build, measure, and manage strong brands. This strategic brand management course aims to provide delegates with an in-depth insight into the importance of brand equity and the customer experience, and how best to maintain it.

A key element of the programme is a focus on practical application, using a wealth of experience and state-of-the-art practical examples of leading-edge brand management design and strategies.

Key Benefits

  • Develop and implement customer based brand equity and brand positioning strategies
  • Learn to effectively design and implement branding strategies and introduce and name new products and brand extensions
  • Learn how to choose the appropriate and most effective branding elements to build brand equity and design marketing programmes that go on to build brand equity
  • Develop a measurement and management system for measuring sources of brand equity (Capturing Customer Mind-set)
  • Learn to manage brands over geographic boundaries and market segments

Course Requirements

  • 3 years minimum of relevant work experience within the field of study you are pursuing
  • While there are no IELTS or English language requirements, please be aware that the course is taught in English
This school offers programs in:
  • English


Last updated July 13, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Nov. 2016
Duration
Duration
5 days
Full time
Price
Price
1,450 GBP
Information
Deadline
Start date Nov. 2016
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 5 days
Price 1,450 GBP