Within the area of Fashion Brand Management, directed at creating value and brand development, significant business fields and numerous professional figures need to be coordinated. The brand has the important task of transmitting product identity. Specifically, within the fashion and luxury goods industry, the brand expresses the style of whoever buys the product or service.
The 3-Year Course in Fashion Brand Management at Accademia del Lusso Milan aims to shape students into fashion professionals with highly transferable skills. Students learn how to understand the reasons behind the success or failure of a fashion collection, with the aim of increasing a fashion brand’s value by strengthening or more suitably defining its image and enhancing the advertising communication of a brand or specific product type. Students will learn how to combine trends and aesthetic/style evolutions with the interests of the business operating within the fashion and design markets, and how to reposition a product where this may be necessary.
Each year of the programme has a specific function.
The first year is preparatory, and provides students with the basic training and the main references and tools needed to understand the world of fashion and luxury.
The second year takes a methodological approach, as it allows students to acquire professional and specialist knowledge.
The third and final year sums all the competencies learned in the previous years and focuses on the realisation of a Thesis Project.
Brand Manager, Marketing Manager, Product & Project Manager, Retail Manager, Visual Merchandiser, Sales Manager, Buyer, Show Room Manager, Store Manager.
Accademia del Lusso Milan offers those who successfully complete 3-Year Course in Fashion Brand Management the opportunity to be considered for an internship position thanks to the many links the school has with brands and businesses in the fashion and design sectors. These opportunities are offered to students who have attended this course and who have demonstrated a strong motivation to work in fashion and design, as well as exceptional ability, commitment and achievement during their studies.
- High school/upper secondary school qualification (leaver's certificate)
- Suitable knowledge of English or Italian: demonstrated by a formal certificate or Skype language interview
This school offers programs in:
Last updated April 6, 2016